How is a AM with a Translator that can’t be heard in the city of Boston beating Ihearts Rumba station?
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- Thread starter radioislife2020
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when a nothing station goes from .3 to 2.0 in one book, I have to assume it is a glitch.....I average out 4 ratings periods ( excluding the December Holiday one) and IMHO that is a better indicator of where the station is in the grand scheme of the market.
Hispanic Nielsen family from metro Boston spent considerable time visiting Lawrence or Lowell during the rating period?
Boston is so off on the reality of Hispanic audiences I would expect a market as big would have a better sample .
What does this mean?
David could probably explain with detail how small the Hispanic/Latino sample is in this market compared to the reality of how much this demo is growing.
Nielsen samples strive to be proportional to all aspects of a market. That means age groups, gender, race / ethnicity, education and income. Their population data is updated every year.
Lowell and Lawrence are in the "metro Boston" Nielsen survey areas.
WZRM and WBWL should swap frequencies so that Rumba can be heard in Lawrence.
By taking a quick glance at the Power 800 AM website, they seem to be much more involved with the community and may actually be in better touch with their listeners. Things that major media conglomerates often forget about.
But I thought Spanish on 97.7 was supposed to outperform the former Urban AC in ratings..
Why did you think that?
In Spanish, they have no real competitor and there is a lot of national and agency business for that. As it occupies a niche, it is far less ratings dependent. Because they can sell multiple markets, any small local competitors are not even considered.
Makes me wonder why Full Power Radio in Connecticut hasn't consolidated its Latin Pop/Reggaeton format on full-signal 104.1, which covers Hispanic-heavy Hartford, New Britain, Waterbury and Meriden, instead of putting alt on 104.1 and cobbling together a network of HD2s and limited-coverage translators for Bomba.
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