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April PPM Monthly
- Thread starter RoddyFreeman
- Start date
I would expect that, honestly. Normal work patterns won't resume for a while, especially not for the white-collar folks who are a big share of the "listen while you work" radio audience.
From what I'm hearing anecdotally, many companies who have had staff working from home during this epidemic are not in a rush to bring everyone back to the office. My employer in radio is continuing to encourage the sales staff and certain other positions to work from home. My brother's employer is encouraging its employees plan to work from home through the summer. Some of this seems to be driven by children -- many of my colleagues don't have their normal child care options right now due to certain businesses being closed. The summer camp one of them sent their boys to has decided not to operate this year, citing finances at the charity which operates it.
It’s a ticking time bomb for Star 94.
No analysis based on the last two PPM surveys is based on a valid criteria.
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What format would they switch to that would be immune from the change in the commuting situation?
CHR, Hot AC and AC all collapsed monumentally across the country in the April PPM.
I'm wondering if anyone has a theory as to why Urban AC gained so much. That was the case not only in Atlanta but in several other markets I looked at.
I'm wondering if anyone has a theory as to why Urban AC gained so much. That was the case not only in Atlanta but in several other markets I looked at.
Look at the average persons... every station I have looked at has fallen, some less than others but I have yet to find any station that exceeded February in AQH persons or rating.
It is my understanding, from research, that much of the Urban AC audience has been laid off/furloughed - more so than other formats. This could equate to more time to listen during the day.
In the high Hispanic population markets, what we see is partially what you suggest. But mostly the limited loss of audience by Spanish language stations is due to the lack of alternative media that targets this population segment and that causes more dependency on Spanish language radio and TV.
I understand that, but I was referring to gain in share or put more accurately, far less loss than most other formats.
That’s interesting to hear. Overall, do you think Spanish formats attract a “high passion” audience? If so, is that from dependency due to lack of alternative media or is it more cultural? I’ve been curious about this for a while.
I think, today, it is lack of alternatives. There are far fewer podcasts and the like in Spanish for a US audience. There are practically no useful newspaper sites, and domestic websites with hard news in Spanish are pretty much limited to those of Univision and Telemundo. Fewer choices = more time with the ones that do exist.
Hispanic listeners, who now have many radio choices in the larger markets, are no more loyal to radio stations than any other listener groups. In fact, in the nations where many emigrated from, there are more radio stations than in the average same-size US market. So loyalty is not a cultural habit, either.
Early US Hispanic broadcasters tried to sell the "loyalty" thing. It was a ruse, and certainly has not existed in the last 50 years.
Which format is sinking faster, Classic Rock on WNNX or Rap/Hip Hop on V-103? Kiss 104.1 is spanking WVEE's butt! Does anybody over 25 listen to rap any more? Many rap artist debut big at Billboard (#7 or higher, 8 tracks in the Hot 100) then 6 weeks later their massive debut album is at #94. Tired, tired, tired..... and so is Billboard!
WNNX is playing very little classic rock these days.
I wonder how they are doing in the under 55 demos
"Rap" is such an old school term. Most everyone now designates that music as "hip hop" and has for the better part of two decades.
The rap and rhythmic pop segments are the primary sales vehicles in the music industry. By far.
Among Hispanics, it's reggaeton, a rhythmic derivative of Caribbean genres and the original rap and hip hop sounds.
The reason hip hop releases have a short chart life is that the this segment of the industry has moved from the "album" to releases every 6 to 8 weeks... I have even seen 4 to 5 week intervals as well. The idea is to benefit from constant playing of the latest song. Of course, big, big hits will endure and occasionally not be followed up for several months. Album sales are not the driver here... it is individual song play at on-demand and streaming services.
Just look at the most viewed song on Youtube: a reggaeton song that has about 7 billion views and is now several years old.
Oh, and all Billboard does is report the streaming, sales and airplay activity. It does not make or break the hits.
As to ratings rank, if you are basing your judgement on the last two PPM books, that is absurd. Every station was off, every market was down in AQH listening levels (PUR or "persons using radio") by 30% to 50% compared to February. There is nothing "durable" or of any ongoing significance to be seen in these last two reports.
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What's really sad about Rock 100.5 is how much better its sister station in Indianapolis - 93.9X - sounds!!!
Rock 100.5's debuted its "new" (boring) sound around the same time 93.9X launched. Initially, both stations sounded quite similar.
But unlike Rock 100.5, 93.9 cut down spins for 80's butt rock & weak sauced alt artists (they still play a little bit of that stuff), does a better job of rotating currents & recurrents in-and-out, has a slightly heavier sound overall, and has stationality that is uptempo and brimming with energy. The station imaging sounds so much better on Indy's 93.9 than it does on Atlanta's 100.5!
Rock 100.5's debuted its "new" (boring) sound around the same time 93.9X launched. Initially, both stations sounded quite similar.
But unlike Rock 100.5, 93.9 cut down spins for 80's butt rock & weak sauced alt artists (they still play a little bit of that stuff), does a better job of rotating currents & recurrents in-and-out, has a slightly heavier sound overall, and has stationality that is uptempo and brimming with energy. The station imaging sounds so much better on Indy's 93.9 than it does on Atlanta's 100.5!
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