April PPM's

[Miguelito]

• WDAS still on top, but after dropping nearly a point.
• WMMR also dropped (by .8) but still good for 2nd.
• WMGK bounced right back to their February 6.2.
• WHYY is in 4th but suffered a 1.3 drop to their lowest showing so far this year.
• But the big story on Action News is WOGL bopping 4.2 - 4.8 - 5.6. That's pretty big for a station that wasn't yet Big.
• That 5.6 also put them .1 ahead of sister B101.1, who landed in 6th.
• KYW hopped up .7 to 5.4--a darn good showing.
• WIP is another big story: 3.7 - 3.9 - 5.2.

Q102 inched up to 3.3 (versus WTDY who dropped .1 to 1.4).

The lowest-rated local FM is WRNB, just .1 better than the lowest-rated local AM (WPHT, to no one's surprise).

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[CassChopper96]

The 25-54 and 18-49 ratings are much more important

 

[TheBigA]

[*]But the big story on Action News is WOGL bopping 4.2 - 4.8 - 5.6. That's pretty big for a station that wasn't yet Big.

It may be Top 5 in the 6+ numbers, but it's not near that in 25-54.

It really demonstrates the problem, which is that there are a lot of listeners over the age of 55.

 

[Miguelito]

The 25-54 and 18-49 ratings are much more important

You don’t say.

 

[CTListener]

You don’t say.

Read enough David Eduardo ratings posts and saying that becomes a reflex!

 

[AbrahamJSimpson]

You don’t say.

Water is wet.

 

[pjc1961]

Top 5 (or thereabout) demo rankings for 25-54, 18-34, 18-49 (scroll down to see Philadelphia):

Research Director Inc., PPM Exclusive April '22 Analysis For Houston-Galveston, Atlanta, Washington DC, Philadelphia And Boston

As we pre-game for every ratings foray, The Ratings Experts from RESEARCH DIRECTOR, INC. – with a strong but silent nod from the numbers crunchers at XTRENDS – tend to spend a little too much time on the mundane. Case in point: Did you know that APRIL is one of only three months that could also...

www.allaccess.com

 

[CassChopper96]

There is plenty of people who work and are consumers who are over 54. But 25-54 is what the advertisers want

 

[AbrahamJSimpson]

There is plenty of people who work and are consumers who are over 54. But 25-54 is what the advertisers want

It's more complex than that, but also..water is indeed wet.

 

[atthestars]

With each month that goes by, I keep seeing WRNB and WTDY cluttering up the bottom of the ratings, wondering how much longer will Audacy and Radio One let them limp along?

WTDY has at least occasionally popped into some decent ratings among the 18-34 crowd. WRNB never seems to pull anything in the demos since their format merge with Hip Hop 103.9. Is WTDY cheap enough to run with everything tracked outside of AM drive? Does Radio One have any better format to put on 100.3 without having to stretch outside their company norms?

 

[AbrahamJSimpson]

There aren’t other viable options (or at least remotely realistic ones). Maybe something new comes along, or there is a good opportunity to attack an existing position. Not today.

 

[CassChopper96]

With each month that goes by, I keep seeing WRNB and WTDY cluttering up the bottom of the ratings, wondering how much longer will Audacy and Radio One let them limp along?

WTDY has at least occasionally popped into some decent ratings among the 18-34 crowd. WRNB never seems to pull anything in the demos since their format merge with Hip Hop 103.9. Is WTDY cheap enough to run with everything tracked outside of AM drive? Does Radio One have any better format to put on 100.3 without having to stretch outside their company norms?

Speaking of WTDY and WIOQ it seems like Iheart does so much better with the CHR format than Audacy does Countrywide. Audacy had to dump their CHR formated stations in New York,Boston, Detroit and Los Angeles because they could not compete with the Iheart CHR station

 

[CTListener]

There aren’t other viable options (or at least remotely realistic ones). Maybe something new comes along, or there is a good opportunity to attack an existing position. Not today.

Popular music has been waiting for the "next big thing" for quite a few years. For whatever reason, no new sound or star performer has proven massively influential enough to create a strong musical trend that could plant the seeds for a new format, or even a new twist on CHR. It's a waiting game for stations unfortunate enough to be in the format during this period of malaise. As for the hip hop/urban WRNB, there's the huge problem of the target demographic preferring to "keep it real" by listening to street beats with street language that the FCC won't allow radio to play.