April Radio Ratings

[Dr Wayne]

Here are the latest Chicago radio ratings

https://ratings.****************/content/arb005

 

[101tm]

I streamed WLS-FM for a while yesterday and thought it sounded pretty good, especially with how Audacy is running their classic hits stations these days.

I wonder who is doing better in their demo….WRME, or KOAI in Phoenix? LOL

 

[victorres43]

I wonder who is doing better in their demo….WRME, or KOAI in Phoenix? LOL

Can't speak for that question, but perhaps WRME is in better standing, if only by a little bit, given that Weigel has performed substantially as a subchannel broadcasting company.

As for KOAI, I don't think the sister stations within Riviera are performing so hot in Phoenix. KMVA/KZON is lagging KMXP by a lot. So KOAI may be the billing loser here, though neither are billing powerhouses.

 

[Dr Wayne]

WLS 890 should raise the white flag and dump talk radio and switch to the oldies. A Friday All Request Show and a Saturday Night Hop Party would certainly increase listenership. With so many out of work jocks, I am sure talent plus the 50’s-60’s and 70’s would increase their ratings.

 

[101tm]

Can't speak for that question, but perhaps WRME is in better standing, if only by a little bit, given that Weigel has performed substantially as a subchannel broadcasting company.

As for KOAI, I don't think the sister stations within Riviera are performing so hot in Phoenix. KMVA/KZON is lagging KMXP by a lot. So KOAI may be the billing loser here, though neither are billing powerhouses.

Good point, plus WRME’s odd situation of being at 87.7 is going to be an issue for that signal to be anything other than a niche format, so Weigel likely sees it as a brand extension.

 

[K.M. Richards]

Wonder how these stations are doing in their target demographics, since we can't discern that from the 6+ ratings.

 

[radioman148]

WLS 890 should raise the white flag and dump talk radio and switch to the oldies. A Friday All Request Show and a Saturday Night Hop Party would certainly increase listenership. With so many out of work jocks, I am sure talent plus the 50’s-60’s and 70’s would increase their ratings.

Another WABC? The question is would that make them more money than they are making now?

 

[macattack]

Wonder how these stations are doing in their target demographics, since we can't discern that from the 6+ ratings.

Robert Feder usually provides more insight and his write-up should be posted tomorrow or Wednesday.

 

[sjs1959]

Nope, Feder is on vacation this week.

 

[CTListener]

WLS 890 should raise the white flag and dump talk radio and switch to the oldies. A Friday All Request Show and a Saturday Night Hop Party would certainly increase listenership. With so many out of work jocks, I am sure talent plus the 50’s-60’s and 70’s would increase their ratings.

The price tag for employing an entire new air staff to play music that's at least 43 years old would far exceed whatever revenue WLS could scrape up from advertisers, no matter how many old-timers are listening. The current WLS lineup is heavy on syndicated content.

 

[pjc1961]

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While WLS-FM is #1 in cume, it does not rank in the Top 6 in 25-54, no higher than 11th in 18-34 and no higher than 10th in 18-49.
WRME has similar results.

 

[Dr Wayne]

Here is Feder’s take on the ratings

Chicago radio ratings: V103 on top again - Robert Feder

WVAZ 102.7-FM increased its audience share in April and marked its 72nd ratings victory since the iHeartMedia R&B station signed on in 1988. Nielsen Au

www.robertfeder.com

 

[TheBigA]

While WLS-FM is #1 in cume, it does not rank in the Top 6 in 25-54, no higher than 11th in 18-34 and no higher than 10th in 18-49.
WRME has similar results.

Not a surprise. Their music mix is older and wider than better ranking classic hits stations.

 

[victorres43]

Not a surprise. Their music mix is older and wider than better ranking classic hits stations.

WCBS and KRTH are doing well in demos given that New York and Los Angeles do not have a consistently strong classic rock station like WDRV. On top of that, the demographics in these two cities are drastically different from the "heartland" audience that favors rock.

Though, one must note that WLIT has been performing better than WLS-FM. For April, WLIT was #2 in 25-54 and #5 in 18-49. Really, not bad numbers for a Soft AC.

 

[K.M. Richards]

WCBS and KRTH are doing well in demos given that New York and Los Angeles do not have a consistently strong classic rock station like WDRV.

One must take into account ethnic demographics when trying to factor in the presence of a Classic Rock station in those markets. Both have significant Latino populations.

 

[TheBigA]

Though, one must note that WLIT has been performing better than WLS-FM. For April, WLIT was #2 in 25-54 and #5 in 18-49. Really, not bad numbers for a Soft AC.

They both play a lot of classic rock in their mix. However, one of the most-played this week on WLS is I Wanna Rock & Roll by Kiss. Not a song I'd play 16 times a week, if it was me. That belongs on WCHI (although it may be too old).

 

[gr8oldies]

The price tag for employing an entire new air staff to play music that's at least 43 years old would far exceed whatever revenue WLS could scrape up from advertisers, no matter how many old-timers are listening. The current WLS lineup is heavy on syndicated content.

If nothing else, WLS provides Cumulus's syndicated programming a Chicago clearance.