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April Ratings

R

Reeves Army

Guest
April ratings are in. http://ratings.****************/cgi-bin/rol.exe/arb131

WDBO bounced back a little, though who knows how the re-brand will affect that?

WJHM is still (rightfully) in the tank.

It's weird seeing WPOZ off the top for so long. Dropped about 25% on ratings over the past three months. This month, even K92-3 overtook it. Are the days of it stacking the ratings deck over?

Mix still up top with straight 9's through 2013.
 
Reeves Army said:
April ratings are in. http://ratings.****************/cgi-bin/rol.exe/arb131

It's weird seeing WPOZ off the top for so long. Dropped about 25% on ratings over the past three months... Are the days of it stacking the ratings deck over?
Click to expand...

Your comment is inappropriate. To begin with, it is virtually impossible "to stack the deck" with the PPM methodology. Secondly, what would a non-commercial station have to gain by cheating Arbitron?!

I posted late last summer that WOMX was the station to watch. I made this claim because the music cycle was changing to favor hot AC music. Mix is riding this wave and should have great success until the cycle wanes. Recently, country is ticking up which could bode well for K92.

Is Christian AC music in a wane? Don't know. It is possible that hot AC and country is just getting back to the attention they deserve and WPOZ has done nothing other than getting hit by the truck called "change".

If that is the case, it becomes programming 101 - hold tight until the cycle changes.
 
Christian music is doing very well nationally. WPOZ may have benefitted from someone having a meter and listening at work 40 hours a week, and once that person didn't have a meter anymore they went down. And yes, one person can influence it that much.

I think K92 is the biggest surprise.
 
I wouldn't count out POZ sitting back.. I am guessing they will keep pushing forth.. focusing on the community, their commitment to weather as the LP-1 etc... they may not be #1 in the public PPMs but I am sure they will keep programming as if they are.

They are one station that "gets it" when it comes to programming radio and serving the community they are in. I'd be not surprised if they are not #1 again in the public #s at some point.
 
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