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April Ratings

U

umfan

http://ratings.****************/cgi-bin/rol.exe/arb001/

Would thought that WOR would've seen a bigger jump with the Mets season starting, particularly considering the April they had. WINS saw an expected drop with the end of Winter.
 
I wouldn't expect sports carriage to affect overall 24/7, 6+ ratings very much. Specific dayparts, sure, and revenues most definitely.
 
And WCBS 880 drops to 15th overall, however 880 consistently bills better then 1010. Will CBS someday sacrifice either 92.3 or 102.7 to put one of the all news stations on FM? I doubt either one of those FM freqs bill very well.
 
njtom said:
And WCBS 880 drops to 15th overall, however 880 consistently bills better then 1010. Will CBS someday sacrifice either 92.3 or 102.7 to put one of the all news stations on FM? I doubt either one of those FM freqs bill very well.
Click to expand...

Not too sure about CBS's 92.3 or 102.7 billings, but unless unless somebody at CBS thinks they will significantly improve either 880's or 1010's money demos (younger) I doubt it will happen. 6+ ratings we see have little if any effect on revenue. The real interesting figure that we will never see is on line / phone listening AQH's. I do not know if PPM units can keep track of phone listening with ear buds.
 
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