• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

April Ratings

X

Xale57

WCBS FM went from a 5.2 in March to a 6.3
WLTW took a loss going from 5.9 to a 5.1, putting them in third place!

I wonder what both stations did to gain/lose listeners
 
One can't read much into one month.
But a bit of radio trivia: According to an article in RadioInsight, last month's rating may have been the worst for WLTW since the advent of the PPM's.
 
Xale57 said:
WCBS FM went from a 5.2 in March to a 6.3
Click to expand...

WCBS was #2 in 25-54, #4 in 18-34, and #3 in 18-49. Very good in the top sales demos, and doing much better than WOGL in Philadelphia. This demonstrates why WOGL went through a rebrand last month.
 
Xale57 said:
WCBS FM went from a 5.2 in March to a 6.3
WLTW took a loss going from 5.9 to a 5.1, putting them in third place!

I wonder what both stations did to gain/lose listeners
Click to expand...
The CBS FM number seem to be outside normal week to week and monthly variances. WLTW always declines in the months after Christmas. But much of that change is a statistical wobble.
 
dcowboy7 said:
WLTW seems to be getting hurt by maybe still not as many people going to the office ??
Click to expand...
It is off by about the proportion it always falls after the Christmas peak. Further, radio listening is pretty near the same as before the pandemic now.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom