ARB for Montgomery

[busterluck]

Hey gang..only 12 days until the ARB is released for Montgomery. Any predictions of winners and losers?

What stations subscribe to the ARB? ARB has a new policy of NOT releasing to the public the 12+ ratings, so only subscribers can see the total listening picture. Many markets have dropped ARB and I heard Cumulus does not subscribe in most markets these days.

 

[mrlayne]

Hey gang..only 12 days until the ARB is released for Montgomery. Any predictions of winners and losers?

What stations subscribe to the ARB? ARB has a new policy of NOT releasing to the public the 12+ ratings, so only subscribers can see the total listening picture. Many markets have dropped ARB and I heard Cumulus does not subscribe in most markets these days.

I see bluewater having a big numbers, espcially a big gain for The Gump and Newstalk.


i'm not sure if cumulus still subscribes to Arb or not.

 

[sflaboy]

Bluewater and Clear Channel subscribe. Cumulus does not. With Less than 1,000 diaries in a market of 300,000 who can predict what station will win the "lottery".

 

[mrlayne]

Bluewater and Clear Channel subscribe. Cumulus does not. With Less than 1,000 diaries in a market of 300,000 who can predict what station will win the "lottery".

is it really worth paying for in this market?

 

[tbarber]

My predictions...
7.1
4.9
3.5
3.1
2.0

 

[mrlayne]

My predictions...
7.1
4.9
3.5
3.1
2.0

6.5
4.2
3.0
3.0
1.9

that's my prediction

 

[tbarber]

My predictions...
7.1
4.9
3.5
3.1
2.0

6.5
4.2
3.0
3.0
1.9

that's my prediction

don't know about the 3.0

 

[busterluck]

Does anyone know how much it cost to subscribe to the Montgomery ARB? I heard advertising agencies pay far less than the radio stations.

 

[tomservo]

“…and a partial score, 7.”

 

[mrlayne]

“…and a partial score, 7.”

Clear Channel will never lose the top 3 as long as they are convinced that the urban format that is shared across 3 stations is under served in this market, anyone who has worked at clear channel montgomery before ron eubanks left will agree.

 

[jobhunter]

12+ Mo-Su Bluewater has:

• #1 A/C
• #1 Country
• #1 NewsTalk
• #1 Rock

Breakdowns Mo-Su:

• WQKS beats WMXS 12+, 25-49, 25-54, 35-64
• WBAM beats WLWI 12+, 25-54, men 25-54, men 35-64
• WACV beats WXFX 12+, men 12-24, men 18-34, men 18-49
• WMRK beats WLWI-AM 12+, 25-54, 35-64

For the first time ever, Bluewater is the number #2 group in the market with a 23.7 share vs a 21.9 Cumulus.

Comments:

• This is the a horrible book for WLWI. Rick and Bubba are (way) down and listeners didn't come back the rest of the day
• Mix hasn't had two good books in a row
• Y102 is BACK and is now the #1 station for Cumulus
• Greg Budell is the most listened to morning man in the market
• Gump has double-digit shares with men in afternoons and nights
• Gump cume is up 71% since going up on the new tower...enough for Medibase to pick them up
• Kool 95.7 didn't show up
• The Ticket didn't show up
• WNZZ didn't show up
• Everything "Clear Channel" is about the same...they own the Urban shares (although 97.9 Jamz was a close 2nd to Hot 105.7)
• 308,200 12+ market population...282,000 listen to the radio
• Men lead women by almost 3 hours in TSL market-wide

 

[mrlayne]

Congrats to the Gang at Bluewater!!!

i supposed they will have a company wide celebration at it'll do tavern this weekend? ha ha

Glad to see someone kick cumulus' ass!

;D

 

[R.D.P.]

I'll second the congrats!

R.D.P. <><

 

[mrlayne]

• Y102 is BACK and is now the #1 station for Cumulus

Y102 is not back, they have no competition.

no, wait i take that back...Y102 does have competition, Mix 103...both stations sound the same.

Atleast Mix 103 has an experienced PD in JT Thompson while Y102 has a night jock trying to do mornings and uploading daily schedules sent from Jan jeffries.

 

[Tibbs4]

Fair and balanced coverage here! Crums is doing well. Third place. Enjoy the ride while you can.