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Arbitrend Nashville phase 2
- Thread starter Mad Mike
- Start date
;D Well???? In that $money$ demo, it seems the Evansville-Nashville-Knoxville regional ownership scores high again... Way to go, South Central!!!! ;D
Intresting trend cycle... the Fish swims into the top grouping of the money demo... the Wolf and KDF continue to rise and fall like the tides...
The Zone continues a strong showing... will the complete book reflect it? I'm believing this is due to a variety of things, including Pacman issues, strong statewide showing in March madness, awesome March madness coverage, the Preds rising, a tighter on air sound, and the fact that it's now one of the few places to go for the LOCAL angle.
I'm still bugged about "V" being in the cellar... the station doesn't seem to deserve it. Do iPods just pretty much own the market for '80s, 90s, and Now? Well, it is the #6 Nashville station in the 12+ Clarksville market. Maybe that's enough?
And it looks like Lightning is settling to the bottom... has it lost its identity, or is its audience drying up?
And will 560 ever show up in the ratings again?
The Zone continues a strong showing... will the complete book reflect it? I'm believing this is due to a variety of things, including Pacman issues, strong statewide showing in March madness, awesome March madness coverage, the Preds rising, a tighter on air sound, and the fact that it's now one of the few places to go for the LOCAL angle.
I'm still bugged about "V" being in the cellar... the station doesn't seem to deserve it. Do iPods just pretty much own the market for '80s, 90s, and Now? Well, it is the #6 Nashville station in the 12+ Clarksville market. Maybe that's enough?
And it looks like Lightning is settling to the bottom... has it lost its identity, or is its audience drying up?
And will 560 ever show up in the ratings again?
As a former Nashville resident, recently visiting the area, I can tell you I was not impressed with V-102.5. I even tried to aircheck them when I was there last weekend, but not only could I not get a clear signal, it wasn't even worth it because it was satellite programming! Imagine that, running off the bird in a top 50 market. Sorry to say but that is really bush league.
And while I have the floor, this was my first time hearing "Classic Hits 97.1" and since that's one of my favorite formats, I was really looking forward to it. On a positive note, I like the fact that they have live jocks and I like the music BUT the repetition is awful. I was there for 3 days and I heard the same songs 3 times. I think they have a good idea with the classic hits format, but it needs help. And yeah they should have never bothered with Bob & Tom.
Perhaps the fact that "The Fish" is now beating WRQQ in 25-54 should tell them something.
And while I have the floor, this was my first time hearing "Classic Hits 97.1" and since that's one of my favorite formats, I was really looking forward to it. On a positive note, I like the fact that they have live jocks and I like the music BUT the repetition is awful. I was there for 3 days and I heard the same songs 3 times. I think they have a good idea with the classic hits format, but it needs help. And yeah they should have never bothered with Bob & Tom.
Perhaps the fact that "The Fish" is now beating WRQQ in 25-54 should tell them something.
Jetfli, I think the tighter on air sound on 104.5 can be attributed to the constant interruptions from Mark Howard and Darren McFarland. Mark should take some advice from his own mouth. He starts many sentences with the word "listen". Physician, heal thyself.
As we speak of healing, best wishes to Darren McFarland and his knee surgery. I think the pain was too much to bear. Last week Darren was ceratin, from unnamed and anonymous but reliable sources, Billy Donovan would be the next Kentucky coach. The next day's backpedaling and covering tracks must have wrenched that knee.
96.3 Jack continues to be strong. How many people buried the station after first book? It will be two years in May and Jack is still going strong. V is sounding better. Lightning 100 should add its ratings to radiofreenashville listeners. The audence could be one of the same.
As we speak of healing, best wishes to Darren McFarland and his knee surgery. I think the pain was too much to bear. Last week Darren was ceratin, from unnamed and anonymous but reliable sources, Billy Donovan would be the next Kentucky coach. The next day's backpedaling and covering tracks must have wrenched that knee.
96.3 Jack continues to be strong. How many people buried the station after first book? It will be two years in May and Jack is still going strong. V is sounding better. Lightning 100 should add its ratings to radiofreenashville listeners. The audence could be one of the same.
R
ROCKO11
Guest
RMarino said:
Watch it Marino, the folks at Dial Global, ABC, & Jones are watching folks who are posting comments on satellite programming. Satellite programming can be done right, it just that V-102.5 doesn't care what's on at night. You CAN NOT just throw it onb the bird and walk off. Satellite Programming takes a lot of effort to make it sound local, and YES IT CAN BE DONE, if the operator gets off his/hers lazy ass and uses the local elements gave to you in the hour clocks.
Don't tell me your one of those jocks that has gotten upset with this biz because management cuts backs and lets the board op/jocks go to automate a station, either Music On Hard Drive or Satellite.
One station owner has been noticed by one of the satellite companies getting on this board and mention negative comments about their services, and this operator has been caught not for filling his agreement with the network. I got down a memo this week all about the trouble that has been stirred up on this board about Satellite programming. They say that this will turn now to a legal issue.
R
ROCKO11 said:
that pesky constitution: always in the way...
any satellite-delivery service that bothers to check this (or any other) board for client comments is beyond sad.
I also don't believe anyone is actually doing that...and if they are...good luck with "a legal issue". pure BS
seems to me that if you just live up to the contract...no problems:
screw up, and you deserve whatever action the networks hand out.
and yes, I have seen (and written) a contract or two
screw up, and you deserve whatever action the networks hand out.
and yes, I have seen (and written) a contract or two
File that satellite programming memo next to the Microsoft/Pepsi scam promising $12,547.75 per email address received, or the email that proposed Congress charge a 5 cent tax per email sent.
ROCKO11 said:
Ok, to be fair, yes there are times when a satellite feed works. "Music of Your Life" for example can sound very professional and it fills a niche in each market that would otherwise be non-existant. I like the "Jack-FM" satellite feed too mainly because of the way the format is programmed. Is it really a different experience for the listener to hear the locally programmed Jack-FM in Nashville than it is to hear the satellite Jack-FM in Knoxville or Chattanooga? Of course not.
ROCKO11 said:
No, I may be a jock upset with the business, but not for that reason.
RMarino said:
Oh, I beg to differ... I've heard all three on a regular basis since their inception and I much prefer Nashville's Jack. And I know people living in Knoxville and Chattanooga and are regular listeners to their respective Jacks, who prefer Nashville's after hearing it for an extended period.
On "Radio Lightning"... Always the low cume station with an image mega times bigger than audience or share.. Strickly the 'Music Industry's' toy..... If they would go for the money, you'd hear the never ending nagging from the hired musicians on music row knashing their teeth (or is that 'nash-vegasing' of teeth)... Very small and loyal elite group that can't understand why average metro listeners don't listen to it??? Without the Nashville Scene to help promote them, it would even be a much smaller blip on the radio map.... Just and observation from living there and hearing the same nagging from their listeners about 'ratings are never right' and we know we're a top station! Yeah.... :-X ....I did enjoy listening to it as a place for new types of music from the east coast scene... If it can survive on that, then 'so be it'.... 
skippertthomas said:On "Radio Lightning"... Always the low cume station with an image mega times bigger than audience or share.. Strickly the 'Music Industry's' toy..... If they would go for the money, you'd hear the never ending nagging from the hired musicians on music row knashing their teeth (or is that 'nash-vegasing' of teeth)... Very small and loyal elite group that can't understand why average metro listeners don't listen to it??? Without the Nashville Scene to help promote them, it would even be a much smaller blip on the radio map.... Just and observation from living there and hearing the same nagging from their listeners about 'ratings are never right' and we know we're a top station! Yeah.... :-X ....I did enjoy listening to it as a place for new types of music from the east coast scene... If it can survive on that, then 'so be it'....
The audience, today, seems to be much as you describe it. However the audience was once much larger, and I was, several years ago, part of it. Is it just the way I'm elvaulating 100, or has it evolved into such a jumble of incohesive eclectic pieces -- one moment it's alternative, the next Americana, then blues, then bluegrass, then social activism -- that it has lost any semblance of the mass appeal needed to "broadcast"?
My perception of 100 is this: long ago it was the closest thing to the former SM95. Lightning's predecessor, Rebel 100, was edgier than Lightning. I thought The Phoenix was nice, complementary programming (Americana, folk, blues). I did not like the change to Thunder 94. Lightning 100 played many songs and artists before they became popular or mainstream. Then there was the mid-90's shift to social activism through music. To me it sounds like Lightning has the music you will not hear anywhere else. However their shotgun programming of days past and present: Mustafa's world music hour, Logan and jazz, Acoustic Cafe, Elwood Blues and thr House of Blues, Grateful Dead Hour had me questioning Lightning's perceived image. The Saturday morning retro show is great. If you are going to pull a 1 share, make sure the audience has money, ha ha.
Jetfli says it best... I remember my enjoyment of getting a breath of fresh air when working Oldies and Christian Hits from 1991 thru 1995... I enjoyed getting to know the staff and letting it be the "Industry's" place to find the stuff that would be mainstream within 18 to 24 months.... Plus, the lp cuts from country, pop and rock folks who still influence the youth movement of the "Industry"....
jetfli said:
I'm very familar with all 3 as well. I used to live in Nashville and was there for the first 8 or 9 months of Jack-FM there. Now I live in Knoxville and listen to Jack here. I do prefer Nashville's Jack simply because they have more of a "classic hits" feel which is more to my liking. But the difference is so slight, that it really doesn't matter. Yes, locally programmed is ideal, but my point was that the Jack-FM satellite feed is an example of satellite automated programming that does do a good job.
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