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Arbitrend Nashville phase II
- Thread starter Mad Mike
- Start date
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eduardo777
Guest
Wow, what a trend. South Central seems to be holding just fine. Where is RQQ????? KDF seems to be steady in front of country SM-FM. A little shuffling but the RQQ thing has me perplexed, especially with the Buzz showing up within the top 10ish and rock and NRQ holding their own with some rather similar formats, thats similar. Is it music selection, marketing, perhaps lack of marketing? .....Thoughts?
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eduardo777
Guest
Wow, what a trend. South Central seems to be holding just fine. Where is RQQ????? KDF seems to be steady in front of country SM-FM. A little shuffling but the RQQ thing has me perplexed, especially with the Buzz showing up within the top 10ish and Jack and NRQ holding their own with some rather similar formats, thats similar. Is it music selection, marketing, perhaps lack of marketing? .....Thoughts?
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Mr. Old Guy
Guest
Very interesting to quote Sgt Shultz. So 103 has pulled ahead of The Wolf? puzzling! When Cumulus canned Coyote & Cathey in favor of B&T they should have offered them jobs at 95. It would have sounded great "Coyote on the Wolf" all the wild animal names together, on one station.
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Mr. Old Guy
Guest
You are correct sir, I should say "I know nothing"
KDF always does well in this trend because of the Titans. And will likely do well in the next trend because when the Titans play well, it translates directly to ratings.
It's amazing that a majority of the posters on this board are always saying the JACK-FM is a failing format that will soon go by the wayside because of it being a failing format, yet everytime someone posts the lastest Abritron trends for Nashville, JACK-FM is always either #1 or #2 in the Nashville market, where as a lot of posters talk about what GREAT NUMBERS 104.5 the Zone gets, yet they never show up in the TOP 10 in any of the trends.
Re. Jack.
Ditto. It's not going anywhere, and what IS the obsession with 104? I know the Plaster team just signed a new contract but are they really bringing in the numbers? No offense to them intended. Just curious.
Ditto. It's not going anywhere, and what IS the obsession with 104? I know the Plaster team just signed a new contract but are they really bringing in the numbers? No offense to them intended. Just curious.
Plaz and his crew at the International House of Cliches are the bullies in their format. While 104.5 may have to work just to get an overall 4 share, their demographic is easy to define. I read somewhere that Plaster is top of the heap in afternoon drive. Is this true? It is the same reason MTV is so popular with advertisers: you know what demographic to expect. Sports and talk listeners seem to have more passion,
Meanwhile the Jacks and Mix 92.9s of the world will bring in bigger numbers, there is not too much controversy in being "the station you listen to at work, soccer practice, tea at the country club...that's why we play the same 200 songs every day." Broad or narrow appeal? Targeting many shallow pockets or aiming for few, deeper wallets?
Meanwhile the Jacks and Mix 92.9s of the world will bring in bigger numbers, there is not too much controversy in being "the station you listen to at work, soccer practice, tea at the country club...that's why we play the same 200 songs every day." Broad or narrow appeal? Targeting many shallow pockets or aiming for few, deeper wallets?
By your analogy, Courier, Citadel should fire Plaster tomorrow and flip to AC. They'd more than make up
HUGE $$$ they ain't getting now, even with paying all of the local GFX on air talent if they COULD get
half the numbers that Mix or Jack have. Everyone in Nashville, and most other markets, would love to
have the status, success and huge billings SCRG has. I don't see anyone wishing for the numbers or
headaches that Citadel has, except maybe The Fan (which we all know what should have hit the Fan
a long time ago.)
No one prefers 10 deep pockets to 100 regular shallow pockets and stays in business. 100 medium to deep pockets
is what's SC's bankin' on.
And Citadel's Nashville cluster is not real popular at HQ, $$$ or rating speaking.
HUGE $$$ they ain't getting now, even with paying all of the local GFX on air talent if they COULD get
half the numbers that Mix or Jack have. Everyone in Nashville, and most other markets, would love to
have the status, success and huge billings SCRG has. I don't see anyone wishing for the numbers or
headaches that Citadel has, except maybe The Fan (which we all know what should have hit the Fan
a long time ago.)
No one prefers 10 deep pockets to 100 regular shallow pockets and stays in business. 100 medium to deep pockets
is what's SC's bankin' on.
And Citadel's Nashville cluster is not real popular at HQ, $$$ or rating speaking.
Tibbs, by extending your logic ALL radio stations should be AC. I see nothing wrong with niche marketing, which 104.5 is. What Plaster makes is probably the same amount Citadel is willing to pay. Funny how negotiations work out that way. Same goes for House at CC. Listeners are only half of the equation. I think 104.5 can sell an Amsouth first down better than a light rock/AC first down.
Looking back through some board history, I don't find a *majority* of posters who say JACK is a failing format. I do find about 4 posters, a couple of which I would define only as "flamers", who attack JACK, and only one of which uses the "failing format" nomenclature. JACK is merely a modern oldies format, and something will replace it over time, just as something has replaced the programs and shows we come to know now as "old time radio." But for today, JACK does well in the money demo and most likely will for sometime to come.
As for the Zone, 12+, 24/7 ratings never tell the story. It doesn't make the top 10 in 12+ trends, but it appears in the top 10 of the money demo. When you isolate the two drive time shows, where the real competition is, the numbers are even bigger. The biggest story here, though, is that the numbers represent sports fans, typically male, and advertisers that want to reach that audience know they can reach a large group of them here. Finally you see the Zone mentioned here a lot, because I, and some others here, have admitted that when we're not listening to other radio stations because of our work, we too are listening to the Zone.
As for the Zone, 12+, 24/7 ratings never tell the story. It doesn't make the top 10 in 12+ trends, but it appears in the top 10 of the money demo. When you isolate the two drive time shows, where the real competition is, the numbers are even bigger. The biggest story here, though, is that the numbers represent sports fans, typically male, and advertisers that want to reach that audience know they can reach a large group of them here. Finally you see the Zone mentioned here a lot, because I, and some others here, have admitted that when we're not listening to other radio stations because of our work, we too are listening to the Zone.
"...And Citadel's Nashville cluster is not real popular at HQ, $$$ or rating speaking."
Tibbs... Are you sure about that? According to the local Citadel camp, Judy Ellis and GM Dave Kelly have a VERY strong relationship. How else would get bumped up from PD to Ops to whatever he is now with falling ratings and revenue, if I am reading you correctly.
Tibbs... Are you sure about that? According to the local Citadel camp, Judy Ellis and GM Dave Kelly have a VERY strong relationship. How else would get bumped up from PD to Ops to whatever he is now with falling ratings and revenue, if I am reading you correctly.
jwk - why do you hate 104.5 so much? I'm just a listener, so maybe some of the folks in the business know what the deal is, but I see you and courier take shots at the station and Plaster on this board and the NCP board every time the subject comes up. Did Plaster run over your dog or something?
Personally, I've always defended Jack and The Zone, but for no other reason than I like to listen to them. Mostly I listen to 104.5, but when I do want music I listen to either Jack or Lightning 100. There's no sense in trying to say anything good about Lightning 100 here...
Anyway, you say 104.5 never shows up in the top ten of any trends, but unless I can't count, the post that started this thread has them at #9 in the 25-54 demo. Maybe it's not stellar, but the last time I checked 9th place was in the top ten.
Personally, I've always defended Jack and The Zone, but for no other reason than I like to listen to them. Mostly I listen to 104.5, but when I do want music I listen to either Jack or Lightning 100. There's no sense in trying to say anything good about Lightning 100 here...
Anyway, you say 104.5 never shows up in the top ten of any trends, but unless I can't count, the post that started this thread has them at #9 in the 25-54 demo. Maybe it's not stellar, but the last time I checked 9th place was in the top ten.
Gus, I have nothing personal against Plaster. Professionally he seems to portray an image that nothing gets done in the Nashville sports community unless he, 104.5, McClain and the sports council get behind it. Professionally I enjoyed it when 104.5 The Titans' Brownnose, er, Zone got scooped by Sports Illustrated on the Volek trade. Plaster was shown to be a fraudulent journalist, a free ticket shill and more worried about favoritism in MetroCenter than calling his bosses what they are. Entertaining to his audience? Yes. Talk show with any hint of journalism? Doubtful.
Like you, I enjoy Radio Lightning. That is until their format clock goes into tree worshipping song followed by a sexual ambuiguity song, next an old hippie anthem, set capped off by U2. Lightning 100 should have added some more 80's music after Star 97 abandoned the format. No station is an island, unless it is 100.1.
Like you, I enjoy Radio Lightning. That is until their format clock goes into tree worshipping song followed by a sexual ambuiguity song, next an old hippie anthem, set capped off by U2. Lightning 100 should have added some more 80's music after Star 97 abandoned the format. No station is an island, unless it is 100.1.
Gusdog,I don't have anything personal against George Plaster, either. I don't know him and I have never meet him. It's just the way he presents himself and his co-horts that I have a problem with. He is notorious for being a schill for the anyone and/or anything associated with the Titans and Nashville Sports Council, he IS notorious for having so-called experts on his shows as "Sports Insiders" that are wrong a majority of the time, i.e. Nick Hunter, Ron Bargatze, Mr. Football and for hyping events that the average Nashvillian cares little or nothing about, such as once proclaiming the Sara Lee Classic the "Crown Jewel Event of the LPGA" after they ceased operations or refering to other bowl games as "Empty Seat Bowls" in years when the Music City Bowl was the "Emptiest Seat Bowl". Also, the way he would amounish the listeners for not supporting local events by purchasing tickets to these events when he was getting freebies or using Press Creditials to get into these events.
And I still think Darren McFarland is the BIGGEST IDIOT and NO-TALENT HACK in Nashville radio today.
And I still think Darren McFarland is the BIGGEST IDIOT and NO-TALENT HACK in Nashville radio today.
Heard last week on The Zone, Darren McFarland interview: Telephone guest (a college football "expert" columnist),"Darren, for this team to win the Music City Bowl, they must control of the line of scrimmage, put their feet on the opponets' throats and not let up."
To which McFardland commented,"So you're saying once that team gets the lead they should not let up."
Brilliant analysis, I can see why he makes the big bucks.
To which McFardland commented,"So you're saying once that team gets the lead they should not let up."
Brilliant analysis, I can see why he makes the big bucks.
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