Anyone have some demo breakouts for today's trends?
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Arbitrends
- Thread starter LasVegasRadioJunky
- Start date
V
vegasfm
Guest
Here's the first 2 months of the Spring book for 12+, 18-34 and 25-54. The big stories... what happened to Mix?... Coyote gotta kiss 18-34... Huge month for Spanish stations KWID/KQRT... NOW is up big... KOMP took a hit.
12+ APR MAY
1 KISF 6.1 6.1
2 KLUC 6.5 5.7
3 KSNE 5.0 5.5
4 KKLZ 3.9 5.1
5 KCYE 4.7 5.1
6 KVEG 4.3 5.1
7 KXNT 6.0 4.8
8 KWID 1.5 4.4
9 KWNR 4.7 4.3
10 KQRT 0.9 3.4
11 KOAS 4.5 3.3
12 KFRH 1.3 2.8
13 KOMP 4.3 2.6
14 KDWN 3.8 2.2
15 KXPT 2.4 2.1
16 KKJJ 1.6 2.1
17 KMXB 5.3 1.8
18 KPLV 2.1 1.7
19 KWWN0.5 1.7
20 KJUL 2.6 1.6
[EDIT-Post truncated because Arbitron only allows the complete breakdown of the 12+ demo. No other demos or dayparts are permitted to be broken down in this manner. Please use rankers instead]
12+ APR MAY
1 KISF 6.1 6.1
2 KLUC 6.5 5.7
3 KSNE 5.0 5.5
4 KKLZ 3.9 5.1
5 KCYE 4.7 5.1
6 KVEG 4.3 5.1
7 KXNT 6.0 4.8
8 KWID 1.5 4.4
9 KWNR 4.7 4.3
10 KQRT 0.9 3.4
11 KOAS 4.5 3.3
12 KFRH 1.3 2.8
13 KOMP 4.3 2.6
14 KDWN 3.8 2.2
15 KXPT 2.4 2.1
16 KKJJ 1.6 2.1
17 KMXB 5.3 1.8
18 KPLV 2.1 1.7
19 KWWN0.5 1.7
20 KJUL 2.6 1.6
[EDIT-Post truncated because Arbitron only allows the complete breakdown of the 12+ demo. No other demos or dayparts are permitted to be broken down in this manner. Please use rankers instead]
Someone explain to me how KKLZ can be 4th-12+ and 11th 25-54? There audience is not 55+?
How about some 18-34 and 25-54 rankers for Vegas?
Hopefully someone will list those rankers.
One of many things I found interesting about the 12+ was that KLUC-KVEG were ranked #1 and #2 and lost no audience despite a new competitor. KLUC actually went up even if NOW was going straight after them. It is rare to see something like that, very impressive. NOW didn't do bad for a first book. The rhythmic/CHR pie got 3 shares bigger instead of being sliced in thinner pieces.
One of many things I found interesting about the 12+ was that KLUC-KVEG were ranked #1 and #2 and lost no audience despite a new competitor. KLUC actually went up even if NOW was going straight after them. It is rare to see something like that, very impressive. NOW didn't do bad for a first book. The rhythmic/CHR pie got 3 shares bigger instead of being sliced in thinner pieces.
Jay F said:
Monthlies come out on Monday and will tell the real story.
Diary is very slow to react - unlike PPM.
NOW was a major player in month 3.
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