Arbitron admits it doesn't know how to measure satellite radio

[OldGringo]

I said Los Angeles MRS - Minimum Reporting Standards - and I meant Minimum Reporting Standards.

There is not such thing as the Los Angeles MRS. One MRS standard applies to every market in the US, Mexico, Puerto Rico.

And you can not be "in" the MRS. You can "meet" MRS, or "not meet." That is all

As in, my unrated radio station is now in the book. Through some audio trickery I am in the book.

All stations are rated all the time. However, only ones iwth a certain listening level are in the book.

I didn't say the market, I said it meets the standards.

No, you said you woud be in the Los Angeles MRS. Which is nonsense even Sesame Street would reject.

David, why do you keep doing this? Haven't you been humiliated enough in the San Diego board?

You are the one posting absolute absurdities. I am just having fun trying to follow the nonsequiturs.

 

[ricoontheradio]

Someone who knows more about PPM because they work with stations directly (like David) might be able to answer this:

Will the PPM in any way get rid of the listening locations such as "at work" "at home" or "in the car" since PPM is constantly on and receiving the encoding? How will they track that, or that will that come to an end?

Curious.

 

[OldGringo]

What about places like hair salons, doctors offices, restaurants, etc.

All kinds of public places could skew the rating.

If I hear Movin at the car wash, I plug my ears, but the PPM records it.

The advantage of the PPM is that it WILL pick up occasional listening that goes unrecorded int he diary. If the dentisth has KOST on, and you are there 5 minutes or more, you were listening to KOST. they should get credit.

However, these tiny, short listening span indicdents will not really affect share or AQH persons.

We have already seen two years of the PPM test in Philly, and I have 14 months of Houston data as of this month, and now 8 weeks of weeklies, too. There is no signficant difference in the ovderall results in AQH persons. Cume goes up due to incidental lsitening, but TSL goes down. AQH persons remains the same.

 

[OldGringo]

Someone who knows more about PPM because they work with stations directly (like David) might be able to answer this:

Will the PPM in any way get rid of the listening locations such as "at work" "at home" or "in the car" since PPM is constantly on and receiving the encoding? How will they track that, or that will that come to an end?

Curious.

There is no listening location data at present. I have seen no data on this being implemented, as the PPM does not do anything except hear. At some point, there is thought of putting GPS in the PPM,a nd it can detect geographic movement, and learn the home vs. out of home and "in motion" differences.

I am part of the ongoing PPM panel, and got all the Philly data and have all the Houston data, every week!

 

[OldGringo]

What about places like hair salons, doctors offices, restaurants, etc.

All kinds of public places could skew the rating.

If I hear Movin at the car wash, I plug my ears, but the PPM records it.

Right, but again, I don't like markets like LA will be effected much by that. Smaller markets (When they finally get PPM in 3-5 years), maybe. Would be interesting to see.

Smaller markets will not get PPM in the forseable future, due to cost... it is 70% more costly than the diary. It will be limited to the top 50 markets through 2010.