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Arbitron and cell phones

O

Omnia6

Please tell me this isn't true, but I heard that Arbitron can't use anyone who is cell phone exclusive (as in, phased out their home land line)Is that true?

That must kill the 18-34 sampling rates.
 
> Please tell me this isn't true, but I heard that Arbitron
> can't use anyone who is cell phone exclusive (as in, phased
> out their home land line)Is that true?
>
> That must kill the 18-34 sampling rates.
>

.....

I'm guessing 80% of people in that range own some sort of a cellphone.

My guess is yes if that is true. Actually those numbers would be kinda useless.
 
Re: Arbitron calls cell phones.

> > Please tell me this isn't true, but I heard that Arbitron
> > can't use anyone who is cell phone exclusive (as in,
> phased
> > out their home land line)Is that true?
> >
> > That must kill the 18-34 sampling rates.
> >
>
> .....
>
> I'm guessing 80% of people in that range own some sort of a
> cellphone.
>
> My guess is yes if that is true. Actually those numbers
> would be kinda useless.
>

Arbitron uses RDD in cell phone prefixes to recruit. Has done this with unlisted phones for years.
 
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