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Arbitron Contaminated
Article from Inside Radio this morning....
Website aims to out PPM panelists.
A simple website that asks for the names and email addresses of people meter panelists has put Kansas City’s ratings under the microscope of Arbitron and at least one of its customers. Wilks Broadcasting says the market’s sample has been “contaminated” by the website and it wants Arbitron to toss out the latest ratings — as well as all of the market’s 1,160 PPM panelists.
Since Arbitron does not publish Non-subscribers numbers, every station that is not a subscriber, should start this web site in their market. If you're not a subscriber to Arbitron, you're not selling numbers anyways, so you do not care if the data is contaminated. Contaminate it all you want!
Article from Inside Radio this morning....
Website aims to out PPM panelists.
A simple website that asks for the names and email addresses of people meter panelists has put Kansas City’s ratings under the microscope of Arbitron and at least one of its customers. Wilks Broadcasting says the market’s sample has been “contaminated” by the website and it wants Arbitron to toss out the latest ratings — as well as all of the market’s 1,160 PPM panelists.
Since Arbitron does not publish Non-subscribers numbers, every station that is not a subscriber, should start this web site in their market. If you're not a subscriber to Arbitron, you're not selling numbers anyways, so you do not care if the data is contaminated. Contaminate it all you want!