Arbitron expands its diary panel

[rho01]

In this still pre-PPM world, Atlanta's spring Arbitron book will see an expansion of the number of diaries from about 3,650 to closer to 4,000, an approximate 10 percent increase. I heard this from John Dickey at Cumulus, who had been complaining loudly to Arbitron about the company's inability to reach a proportionate number of 18 to 34 year olds, causing extra volatility for its stations such as 99X.

 

[deadman]

As a cell phone only user.... they need to find other ways of getting to people of my age (28)

 

[Insideradio]

In this still pre-PPM world, Atlanta's spring Arbitron book will see an expansion of the number of diaries from about 3,650 to closer to 4,000, an approximate 10 percent increase. I heard this from John Dickey at Cumulus, who had been complaining loudly to Arbitron about the company's inability to reach a proportionate number of 18 to 34 year olds, causing extra volatility for its stations such as 99X.

An out of that 4000 how many actually fill out the diaries??? Not many