Arbitron return rates have fallen to a horrible 30.4%---less than a third response rate!
Look at their FANTASTIC solution as they continue to charge big chunks for their dinosaur methodology:
As first announced in MARCH, ARBITRON's additional initiatives to improve response rates include sending a preplacement letter with $1 enclosed to all Mailable households in all markets beginning in the FALL '06 survey.
OOOHHHHHH! NOW DON'T GO SPEND THAT ALL THAT MONEY IN ONE PLACE!!!!!!!!!!!!!
Look at their FANTASTIC solution as they continue to charge big chunks for their dinosaur methodology:
As first announced in MARCH, ARBITRON's additional initiatives to improve response rates include sending a preplacement letter with $1 enclosed to all Mailable households in all markets beginning in the FALL '06 survey.
OOOHHHHHH! NOW DON'T GO SPEND THAT ALL THAT MONEY IN ONE PLACE!!!!!!!!!!!!!