Some time back, perhaps a year, there had been a bunch of markets left blank from one list of the 290 or so. Likely, no one was subscribing in those places, so no 12+ numbers were publicly available. No station or company was entitled to use them.
Word has it that WLNG, the station to show up at the top of the Riverhamtons book, survey after survey, did not subscribe. They used to get 9's and 8's and 10's, followed by a small but rotating group of FMs finishing distant second.
WLNG is almost as old as the Montauk Lighthouse and has been playing their format far longer than any existing Long Island station ever had done. They have continued to make lots of money over the decades. If there is a merchant in the market unaware of WLNG's stature at the top, they're new to the area.
It's curious how all of this immunity from the conventional share/cume/trend commotion has benefitted this station for all these years. They used to show with a mere 0.3 or 0.4 in the overall Nassau-Suffolk book, but perhaps they, singlehandedly, made a travesty out of that Hamptons-Riverhead book idea.
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We are unrated here as 'Schuylkill County' (or maybe it would be 'Pottsville-Shenandoah', or 'The Land Time Forgot, PA').
An adjacent market uses a handful of diaries from some of our eastern county residents, but that's it.
As a result, our huge, popular T-102 from Pottsville shows with things like 0.6 in Wilkes-Barre/Scranton, or in Allentown. If there were a Schuylkill PA book, T-102 would show with something like a 20 share 12+ out of maybe 20 stations, though. We're sort of the Coal Country equivelant of Hamptons-Riverhead.
Yet, T-102 rolls along, with its own many remote broadcasts and convention-mocking music mix, just like WLNG does).
