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Arbitron/People Meters

W

wscx200

Has anyone heard anything about People Meters coming to Columbus?
What seems to happen when they're used instead of diaries? Similar results to Neilsen Metered markets?
 
> Has anyone heard anything about People Meters coming to
> Columbus?
> What seems to happen when they're used instead of diaries?
> Similar results to Neilsen Metered markets?
>

It's in testing stages in Houston...that's it. Till they figure out all the bugs, it's not going anywhere except Houston.
 
also.....arbitron will be announcing a roll out schedule wihin a month or so....




> > Has anyone heard anything about People Meters coming to
> > Columbus?
> > What seems to happen when they're used instead of diaries?
>
> > Similar results to Neilsen Metered markets?
> >
>
> It's in testing stages in Houston...that's it. Till they
> figure out all the bugs, it's not going anywhere except
> Houston.
>
 
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