Country Rebounds in Top Markets in Spring 2006 Arbitron Press Release
Spanish language up 1.3 share points
News/Talk retains #1 slot
NEW YORK; August 21, 2006 – Arbitron Inc. (NYSE:ARB) today released the format trends report for the Spring 2006 radio survey in the 97 continuously measured markets
Country quietly extended its four year rebound in the top Arbitron markets, rising of a 9.5 share (Personas 12+) in the Spring 2006 survey from its low point of an 8.4 AQH share (Persons 12+) in Spring 2002.
Spanish formats saw the biggest gains, increasing to an 11.1 AQH share, up 13 share points from Spring 2005.
News/Talk retained its lead position with a 17.3 AQH share of Persons 12+ in the continuously measured markets, up 0.3 points over Spring 2005.
Rock, (-1.0 share points), Alternative (-0.5), Adult Contemporary (-0.5) and Oldies (-0.4) saw the biggest year over year shifts in a down direction.
Format Trends Report
Persons 12+ AQH Share
Mon-Sun 6AM-MID
97 continuously measured markets in Total US
Spring 2006 Spring 2005 Difference SP06-SP05 Spring 1999 Difference SP06-SP99
News/Talk/Information 17.3 17.0 +0.3 15.8 +1.5
Adult Contemporary 12.9 13.4 -0.5 15.3 -2.4
Contemporary Hits 11.3 11.2 +0.1 11.5 -0.2
Spanish 11.1 9.8 +1.3 6.8 +4.3
Urban 10.1 10.2 -0.1 7.7 +2.4
Country 9.5 9.3 +0.2 9.5 +0.0
Rock 7.7 8.7 -1.0 9.8 -2.1
Oldies 5.9 6.3 -0.4 8.1 -2.2
Alternative 3.4 3.9 -0.5 5.1 -1.7
Religious 2.9 2.8 +0.1 2.2 +0.7
New AC/Smooth Jazz 2.8 2.8 +0.0 2.8 +0.0
Adult Hits 2.6 2.0 +0.6 ––
Classical 1.2 1.3 -0.1 1.6 -0.4
Adult Standards 1.1 1.2 -0.1 3.4 -2.3
Remaining Formats 0.2 0.1 +0.1 0.3 -0.1
The Format Trends Report is available on the home page of the Arbitron website under the “Popular Links” label as “American Radio Listening Trends or directly at:
http://www.arbitron.com/home/arlt.asp
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has also developed the Portable People Meter (PPM), a new technology for media and marketing research.
Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Arbitron has approximately 1,800 employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries.
Spanish language up 1.3 share points
News/Talk retains #1 slot
NEW YORK; August 21, 2006 – Arbitron Inc. (NYSE:ARB) today released the format trends report for the Spring 2006 radio survey in the 97 continuously measured markets
Country quietly extended its four year rebound in the top Arbitron markets, rising of a 9.5 share (Personas 12+) in the Spring 2006 survey from its low point of an 8.4 AQH share (Persons 12+) in Spring 2002.
Spanish formats saw the biggest gains, increasing to an 11.1 AQH share, up 13 share points from Spring 2005.
News/Talk retained its lead position with a 17.3 AQH share of Persons 12+ in the continuously measured markets, up 0.3 points over Spring 2005.
Rock, (-1.0 share points), Alternative (-0.5), Adult Contemporary (-0.5) and Oldies (-0.4) saw the biggest year over year shifts in a down direction.
Format Trends Report
Persons 12+ AQH Share
Mon-Sun 6AM-MID
97 continuously measured markets in Total US
Spring 2006 Spring 2005 Difference SP06-SP05 Spring 1999 Difference SP06-SP99
News/Talk/Information 17.3 17.0 +0.3 15.8 +1.5
Adult Contemporary 12.9 13.4 -0.5 15.3 -2.4
Contemporary Hits 11.3 11.2 +0.1 11.5 -0.2
Spanish 11.1 9.8 +1.3 6.8 +4.3
Urban 10.1 10.2 -0.1 7.7 +2.4
Country 9.5 9.3 +0.2 9.5 +0.0
Rock 7.7 8.7 -1.0 9.8 -2.1
Oldies 5.9 6.3 -0.4 8.1 -2.2
Alternative 3.4 3.9 -0.5 5.1 -1.7
Religious 2.9 2.8 +0.1 2.2 +0.7
New AC/Smooth Jazz 2.8 2.8 +0.0 2.8 +0.0
Adult Hits 2.6 2.0 +0.6 ––
Classical 1.2 1.3 -0.1 1.6 -0.4
Adult Standards 1.1 1.2 -0.1 3.4 -2.3
Remaining Formats 0.2 0.1 +0.1 0.3 -0.1
The Format Trends Report is available on the home page of the Arbitron website under the “Popular Links” label as “American Radio Listening Trends or directly at:
http://www.arbitron.com/home/arlt.asp
About Arbitron
Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States, Mexico and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has also developed the Portable People Meter (PPM), a new technology for media and marketing research.
Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Arbitron has approximately 1,800 employees; its executive offices are located in New York City.
Through its Scarborough Research joint venture with VNU, Inc., Arbitron also provides media and marketing research services to the broadcast television, magazine, newspaper and online industries.