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Arbitron Ratings from 12mid-6am
- Thread starter doberd
- Start date
doberd said:
Yes, but only subscribers can get access to the data.
mimo said:
It really depends on the market. Obviously, the nature of those who work at night affects things, and the Noory spooks and alien talk is almost always #1.
In LA, the top 10, by format, are
KFI Talk / Noory
KABC Talk
KPWR Hip Hop Churban
KSCA Mexican regional
KLAX Mexican regional
KIIS CHR
KOST Soft AC
KTWV Smooth Jazz
KBUE Mexican regional music
KLVE Spanish AC
KXOL Reggaetón
KHHT Rhythmic oldies
KCBS FM Jack
KRCD Spanish classic hits
KROQ Alternative rock.
makes sense..I do enjoy the ghost stories some nights. I wondered if his rating really were that big over night or not. That's a nice variety of stations that do well in L.A. at night. I notice no sports talk...and I'd be curious to hear KRCD..since I'm not sure what spanish classic hits would be...would that be bands like Mecano, Hombres G, or the 60'S and 70'S stuff, or a mix of both?
mimo said:
Spanish adult hits was a format created at KRCD after extensive research... it is the music a station in small-market Mexico would have played in the 70's and 80's and some similar music from the 90's and even the 2000's. Remember, Latin music is not generational, and it is common for parents and kids to like the same things. Plus, the music is not identified by decade... most listeners don't even think about when a song was from.
KRCD and the other Recuerdo stations (there are 12 of them) are almost MOR-like in personality approach, with very strrong hosts, even in overnights. The music is a mix of grupera (Los Bukis, Yonics, Temerarios, etc.) ballads (Jose Jose, Emmanuel, Naapoleon, Ana Gabriel) and ranchera (Vicente Fernandez, Javier Solis, Alejandro Fernandez) with a bit of Mexican tropical. There are some examples at www.hispanicformats.com.
We have a playlist of well over 1,000 songs and emphasize variety and personality; many people who listen don't think the station even has a format because the feel is so purposely informal and friendly. It's on in Houston, Dallas, Austin, San Antonio, McAllen, Albuquerque, Phoenix, San Diego, Las Vegas, Fresno, LA and San Francisco, and is generally the second rated Hispanic station in each market, although it occasionalñy is top, such as San Diego of recent. (Yes, the format was my idea, and developed and implemented by Amalia Gonzalez, our amazing PD and myself.)
Mecano and Hombres G don't get much play on US Hispanic stations, as pop with a rock edge has never worked strongly in any market, even in Puerto Rico.
Ok, I get it now. Sounds like what WTTM 1680 does overnights, I'm more than familiar with these artists, definitely more than any other Anglo Canadian would ever be. One thing I've always liked about Spanish language radio stations was the diversity of music. I have yet to hear one spanish language station (except for an exclusively reggaeton station) that plays only one genre. Regional Mexicans will play at least 4 to 6 different genres that mix well, tropical vary from 3 to sometimes 4. I can't remember the last time I heard Mecano on an American radio station, I think it was sometime in 1993 on what was then WOPA 1200 in Chicago, last time on a non American station was XEW 900 in January of 2002.
I also noted how in Latin America, many generations of the same family listen to and love the same music, unlike in the U.S. or Canada. The grandparents will like the newer popular music and the grandkids love Jose Alfredo Jimenez, as it should be. Go0d music really shouldn't be generational, unfortunately in this corner of the world, we think it has to be.
I also noted how in Latin America, many generations of the same family listen to and love the same music, unlike in the U.S. or Canada. The grandparents will like the newer popular music and the grandkids love Jose Alfredo Jimenez, as it should be. Go0d music really shouldn't be generational, unfortunately in this corner of the world, we think it has to be.
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