The Arbitron ratings for Portland are available at allaccess.com, and the bottom has fallen out of the numbers for WLVP-AM 870, Air America. I went to the Al Franken appearance last Novemember and they were able to fill the downstairs of the Merrill Auditorium on a Monday afternoon. I wonder if that would happen now. 870's number has dropped 2/3rds since its high (NO numbers being quoted Boss).
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Arbitron Ratings Out; WLVP Tanks
- Thread starter Shellanswerman
- Start date
> The Arbitron ratings for Portland are available at
> allaccess.com, and the bottom has fallen out of the numbers
> for WLVP-AM 870, Air America. I went to the Al Franken
> appearance last Novemember and they were able to fill the
> downstairs of the Merrill Auditorium on a Monday afternoon.
> I wonder if that would happen now. 870's number has dropped
> 2/3rds since its high (NO numbers being quoted Boss).
This is just another indication of how inaccurate the Arbitron numbers can be. How can you take single surveys seriously when the Spring Arbitron books show a HUGE INcrease for the Air America affiliate in Portland, Oregon and a HUGE DEcrease for the Air America affiliate in Madison, Wisconsin? Both are liberal markets and the only explanation is that Arbitron may be somewhat useful for spotting trends over several books, but a drop or increase from one book to another is virtually meaningless.
Some other Air America affiliates also had increases in the Spring books, while others had decreases, which says to me that the audiences probably stayed pretty much the same.
> allaccess.com, and the bottom has fallen out of the numbers
> for WLVP-AM 870, Air America. I went to the Al Franken
> appearance last Novemember and they were able to fill the
> downstairs of the Merrill Auditorium on a Monday afternoon.
> I wonder if that would happen now. 870's number has dropped
> 2/3rds since its high (NO numbers being quoted Boss).
This is just another indication of how inaccurate the Arbitron numbers can be. How can you take single surveys seriously when the Spring Arbitron books show a HUGE INcrease for the Air America affiliate in Portland, Oregon and a HUGE DEcrease for the Air America affiliate in Madison, Wisconsin? Both are liberal markets and the only explanation is that Arbitron may be somewhat useful for spotting trends over several books, but a drop or increase from one book to another is virtually meaningless.
Some other Air America affiliates also had increases in the Spring books, while others had decreases, which says to me that the audiences probably stayed pretty much the same.
> The Arbitron ratings for Portland are available at
> allaccess.com, and the bottom has fallen out of the numbers
> for WLVP-AM 870, Air America. I went to the Al Franken
> appearance last Novemember and they were able to fill the
> downstairs of the Merrill Auditorium on a Monday afternoon.
> I wonder if that would happen now. 870's number has dropped
> 2/3rds since its high (NO numbers being quoted Boss).
>
Election season over so that could be part of it but WGAN and WLOB Am/FM both went UP though...
> allaccess.com, and the bottom has fallen out of the numbers
> for WLVP-AM 870, Air America. I went to the Al Franken
> appearance last Novemember and they were able to fill the
> downstairs of the Merrill Auditorium on a Monday afternoon.
> I wonder if that would happen now. 870's number has dropped
> 2/3rds since its high (NO numbers being quoted Boss).
>
Election season over so that could be part of it but WGAN and WLOB Am/FM both went UP though...
> This is just another indication of how inaccurate the
> Arbitron numbers can be. How can you take single surveys
> seriously when the Spring Arbitron books show a HUGE
> INcrease for the Air America affiliate in Portland, Oregon
> and a HUGE DEcrease for the Air America affiliate in
> Madison, Wisconsin? Both are liberal markets and the only
> explanation is that Arbitron may be somewhat useful for
> spotting trends over several books, but a drop or increase
> from one book to another is virtually meaningless.
>
> Some other Air America affiliates also had increases in the
> Spring books, while others had decreases, which says to me
> that the audiences probably stayed pretty much the same.
>
Hard to tell...many AA affiliates have crappy signals that may or may not cover the whole market. Diary distribution could cause quite large fluctuations from book to book in cases like this. Also, AA seems to be making a point of taking rather extreme positions...I'm sure their message wears thin in some markets while it resonates in others. Time will tell.
> Arbitron numbers can be. How can you take single surveys
> seriously when the Spring Arbitron books show a HUGE
> INcrease for the Air America affiliate in Portland, Oregon
> and a HUGE DEcrease for the Air America affiliate in
> Madison, Wisconsin? Both are liberal markets and the only
> explanation is that Arbitron may be somewhat useful for
> spotting trends over several books, but a drop or increase
> from one book to another is virtually meaningless.
>
> Some other Air America affiliates also had increases in the
> Spring books, while others had decreases, which says to me
> that the audiences probably stayed pretty much the same.
>
Hard to tell...many AA affiliates have crappy signals that may or may not cover the whole market. Diary distribution could cause quite large fluctuations from book to book in cases like this. Also, AA seems to be making a point of taking rather extreme positions...I'm sure their message wears thin in some markets while it resonates in others. Time will tell.
> > This is just another indication of how inaccurate the
> > Arbitron numbers can be. How can you take single surveys
> > seriously when the Spring Arbitron books show a HUGE
> > INcrease for the Air America affiliate in Portland, Oregon
>
> > and a HUGE DEcrease for the Air America affiliate in
> > Madison, Wisconsin? Both are liberal markets and the only
>
> > explanation is that Arbitron may be somewhat useful for
> > spotting trends over several books, but a drop or increase
>
> > from one book to another is virtually meaningless.
> >
> > Some other Air America affiliates also had increases in
> the
> > Spring books, while others had decreases, which says to me
>
> > that the audiences probably stayed pretty much the same.
> >
>
>
> Hard to tell...many AA affiliates have crappy signals that
> may or may not cover the whole market. Diary distribution
> could cause quite large fluctuations from book to book in
> cases like this. Also, AA seems to be making a point of
> taking rather extreme positions...I'm sure their message
> wears thin in some markets while it resonates in others.
> Time will tell.
>
But the affiliates in both Portland OR and Madison have good signals and both markets are liberal. In fact, Madison is even more liberal than Portland, and it makes no sense that, all of a sudden, the message wore thin there and resonated even more strongly in Portland OR.
> > Arbitron numbers can be. How can you take single surveys
> > seriously when the Spring Arbitron books show a HUGE
> > INcrease for the Air America affiliate in Portland, Oregon
>
> > and a HUGE DEcrease for the Air America affiliate in
> > Madison, Wisconsin? Both are liberal markets and the only
>
> > explanation is that Arbitron may be somewhat useful for
> > spotting trends over several books, but a drop or increase
>
> > from one book to another is virtually meaningless.
> >
> > Some other Air America affiliates also had increases in
> the
> > Spring books, while others had decreases, which says to me
>
> > that the audiences probably stayed pretty much the same.
> >
>
>
> Hard to tell...many AA affiliates have crappy signals that
> may or may not cover the whole market. Diary distribution
> could cause quite large fluctuations from book to book in
> cases like this. Also, AA seems to be making a point of
> taking rather extreme positions...I'm sure their message
> wears thin in some markets while it resonates in others.
> Time will tell.
>
But the affiliates in both Portland OR and Madison have good signals and both markets are liberal. In fact, Madison is even more liberal than Portland, and it makes no sense that, all of a sudden, the message wore thin there and resonated even more strongly in Portland OR.
Re: Arbitron Ratings Out; WLVP
> The sample size (how many diaries were used), is
> surprisingly low, therefore the deep variances in many
> stations' rankings. I doubt that WLVP-870 lost 2/3rds of
> its audience, down so low that it tied with a little AM
> daytimer 35 miles away up the coast.
>
But this begs the question...which book was the fluke? The fall book that gave them a half-decent showing or the spring one where they tanked? It'll take several books to find out.
> The sample size (how many diaries were used), is
> surprisingly low, therefore the deep variances in many
> stations' rankings. I doubt that WLVP-870 lost 2/3rds of
> its audience, down so low that it tied with a little AM
> daytimer 35 miles away up the coast.
>
But this begs the question...which book was the fluke? The fall book that gave them a half-decent showing or the spring one where they tanked? It'll take several books to find out.
G
gallen
Guest
> How can you take single surveys
> seriously when the Spring Arbitron books show a HUGE
> INcrease for the Air America affiliate in Portland, Oregon
> and a HUGE DEcrease for the Air America affiliate in
> Madison, Wisconsin? Both are liberal markets and the only
> explanation is that Arbitron may be somewhat useful for
> spotting trends over several books, but a drop or increase
> from one book to another is virtually meaningless.
Austin's a liberal market, but I only knew about the station through AA's website. KOKE has ZERO visibility in this town. No ads, bumperstickers, billboards... Nada. I don't know how they expect to stick around by relying solely on word of mouth. I don't know how it is in those markets.
> seriously when the Spring Arbitron books show a HUGE
> INcrease for the Air America affiliate in Portland, Oregon
> and a HUGE DEcrease for the Air America affiliate in
> Madison, Wisconsin? Both are liberal markets and the only
> explanation is that Arbitron may be somewhat useful for
> spotting trends over several books, but a drop or increase
> from one book to another is virtually meaningless.
Austin's a liberal market, but I only knew about the station through AA's website. KOKE has ZERO visibility in this town. No ads, bumperstickers, billboards... Nada. I don't know how they expect to stick around by relying solely on word of mouth. I don't know how it is in those markets.
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