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ARB's Out Soon...

Anyone have a gut feeling, inside information, crystal balls or just want to start an unfounded rumor based on the imminent release of some Summer Numbers? :)
 
> Anyone have a gut feeling, inside information, crystal balls
> or just want to start an unfounded rumor based on the
> imminent release of some Summer Numbers? :)
>
We did ok at DAS.
 
It's a good excellent trend 12 plus for WXTU, and a horrible trend for Wired.
 
Wired takes a plunge

Wired's down almost a share from Spring. And this is the summer book, the one where all the teens are home from school. Ouch. Combine that with the lousy demos, and umm... Y96.5 anyone?

Sunny took a bit of a dive to take the honor of worst-ranking Philadelphia FM. B101 also had a disappointing book, but that's to be expected with everyone on vacation.

100.3 The Beat showing a few signs of life finally.

Shocker of the book: Ben-FM and MGK = tied.

MMR is within striking distance from YSP now. YSP has the Fall book wrapped up with Eagles talk and Stern's last shows, but MMR should have no problem dominating them come January. Greater Media is no longer the laughingstock of Philadelphia radio.

WBYN shows up this book. Must be all the radio geeks tuning in expecting a format change. ;)
 
? about MMR and MGK

> MMR is within striking distance from YSP now. YSP has the
> Fall book wrapped up with Eagles talk and Stern's last
> shows, but MMR should have no problem dominating them come
> January. Greater Media is no longer the laughingstock of
> Philadelphia radio.
>
Now 12+ is 12+
Beauty contest and all that. I am not surprised at all about MMR's ratings. I do believe they are set up to finally take YSP, maybe as soon as the winter book. However was it necessary to put MGK in a precarious position by adding all the classic rock?
I think MMR's mix is decent but I think they have gone further classic then necessary to beat YSP.
Keep in mind the very real possibility of the Hawk becoming even more of a threat in the next year for MGK. How come Greater Media hurts one to help the other? In the end aren't the stations all on the same team?
My main question, do you feel it is necessary for MMR to be more classic to take the dominate rock position over YSP?
 
> It's a good excellent trend 12 plus for WXTU, and a horrible
> trend for Wired.
>

WRNB tied with The Big Talker, and busts the top 10. Amazing!!!

Hats off to Radio One!<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
 
Re: ARB's Now Out

A few comments:

KYW came in first. WBEB had a bad book (even though they're in second, they dropped a bit). WOGL dropped from the mid 4's to upper 3's. Ben FM is on the rise. They are now into the 3's. I predict Ben may have a good Winter book also since B101 and Sunny 104.5 will be going all Christmas soon. Sunny (WSNI) had a horrible book, but obviously that will change. "Jingle Bells, Jingles Bells, Jingle all the way".<P ID="signature">______________
The Place for the Latest Happenings in Radio
www.freewebs.com/radiostuffandnews
</P>
 
Re: ? about MMR and MGK

> Now 12+ is 12+
> Beauty contest and all that. I am not surprised at all about
> MMR's ratings. I do believe they are set up to finally take
> YSP, maybe as soon as the winter book. However was it
> necessary to put MGK in a precarious position by adding all
> the classic rock?
> I think MMR's mix is decent but I think they have gone
> further classic then necessary to beat YSP.
> Keep in mind the very real possibility of the Hawk becoming
> even more of a threat in the next year for MGK. How come
> Greater Media hurts one to help the other? In the end aren't
> the stations all on the same team?
> My main question, do you feel it is necessary for MMR to be
> more classic to take the dominate rock position over YSP?
>

If, and I mean IF, YSP flips to a Hot Talk format which has been discussed on the board, one would think (hope?) that MMR and MGK would finally separate from eachother playlist wise. MMR would be the home of 80's, 90's, 2000's while MGK would concentrate on 60's 70's and early 80's (also playing new stuff from the Stones, Neil Young, etc... that belong on a Classic Rock station). To be honest though, I don't understand why they don't do this now.
 
> > It's a good excellent trend 12 plus for WXTU, and a
> horrible
> > trend for Wired.
> >
>
> WRNB tied with The Big Talker, and busts the top 10.
> Amazing!!!
>
> Hats off to Radio One!
>
Being from the Philly area and working in Dallas, I'm amazed that Country does so well in the Delaware Valley. My intention is not to take anything away from XTU, but it's a good not great country station.
MMR has been waiting for YSP to go all talk for years. What an opportunity. I think if that happens MMR will move up to #3 or #4 and MGk will move towards a 4 share. Just an arbitrary prediction for fun.
 
> > > It's a good excellent trend 12 plus for WXTU, and a
> > horrible
> > > trend for Wired.
> > >
> >
> > WRNB tied with The Big Talker, and busts the top 10.
> > Amazing!!!
> >
> > Hats off to Radio One!
> >
> Being from the Philly area and working in Dallas, I'm amazed
> that Country does so well in the Delaware Valley. My
> intention is not to take anything away from XTU, but it's a
> good not great country station.
> MMR has been waiting for YSP to go all talk for years. What
> an opportunity. I think if that happens MMR will move up to
> #3 or #4 and MGk will move towards a 4 share. Just an
> arbitrary prediction for fun.
>


Your post caught my attention. Just for fun, what(in your opinion) is a "good" country station and what makes a "great" one?

What is your frame of reference of a "great" country station?

I.M.H.O.- XTU is not only a "great" country station- it stands up as an excellent radio station- period.
 
Re: ARB's Now Out

Ya kinda have to wonder what will come after the Christmas music this year. For Sunny's sake, I hope they're doing better with their demos. I really never expected to see it rank as Philly's lowest-rated FM.

> A few comments:
>
> KYW came in first. WBEB had a bad book (even though they're
> in second, they dropped a bit). WOGL dropped from the mid
> 4's to upper 3's. Ben FM is on the rise. They are now into
> the 3's. I predict Ben may have a good Winter book also
> since B101 and Sunny 104.5 will be going all Christmas soon.
> Sunny (WSNI) had a horrible book, but obviously that will
> change. "Jingle Bells, Jingles Bells, Jingle all the way".
>
 
Re: WDAS #1 25-54...

> > Anyone have a gut feeling, inside information, crystal
> balls
> > or just want to start an unfounded rumor based on the
> > imminent release of some Summer Numbers? :)
> >
> We did ok at DAS.
>
Yes, yes you did Retrac! #1 overall Adults 25-54 - WOW! I think this goes to my "water finds it level" theory...the audience settles back in after a huge disruption like a new station popping up and taking a "name" jock...only to find what is "familiar". It's sort of like that nasty old t-shirt you have that's 20 years old that you still wear cause it "just feels right". WDAS is that nasty old t-shirt for Philadelphia...

Once everyone has a chance to digest the real core demo numbers they will see that WRNB's "gloss" is wearing off and right quick. They are a one daypart station, and that one day part is starting to loose their grasp on the am drive listener versus Retrac and Nrobnas...I mean Carter and Sanborn...Joyner had an unfair head start and when people actually look at the numbers, Joyner has slipped significantly (25%) from when he first got to WRNB.

I think that the Radio One Philly experiment is going to be one giant failure that will be exposed as time goes on. I think that Radio One wanted the Philly group to run as efficiently as possible while the entire company is being position for sale. The stock is getting it's proverbial-ass kicked...so maybe Kathy is looking to unload on the cheep? If they do not sell within a year then they've got some real problems in Philly.

WPHI is utterly insignificant - you can just hear the insignificance in the suburbs now, and WPPZ will never make the big dough in that format. If WRNB does pan out to be a one day part station with equal or lesser AM drive numbers than WDAS and Radio One does not sell the company then, in my opinion, Radio One has failed.



Disclaimer - I do not have holdings in ROIAK, no one I know has holdings in ROIAK, nor would I suggest anyone purchase it. For Radio-Info.com I'm Wexler Shhhheeeeeeeerrrrrrrrrrrrrrrrmmmmmmmmmaaaaaaaannnnnnnn (sans the bad hair).

<P ID="edit"><FONT class="small">Edited by Wexler on 10/19/05 02:42 PM.</FONT></P>
 
Re: ? about MMR and MGK

> If, and I mean IF, YSP flips to a Hot Talk format which
> has been discussed on the board, one would think (hope?)
> that MMR and MGK would finally separate from eachother
> playlist wise. MMR would be the home of 80's, 90's, 2000's
> while MGK would concentrate on 60's 70's and early 80's
> (also playing new stuff from the Stones, Neil Young, etc...
> that belong on a Classic Rock station). To be honest
> though, I don't understand why they don't do this now.

Agreed. If they were to do this they'd be in a better position to dominate the rock market.
<P ID="signature">______________
FPXMedia: TV, Radio, and Anything Else
Be Mused...</P>
 
XTU: Doin' It Right

> Your post caught my attention. Just for fun, what(in your
> opinion) is a "good" country station and what makes a
> "great" one?
>
> What is your frame of reference of a "great" country
> station?
>
> I.M.H.O.- XTU is not only a "great" country station- it
> stands up as an excellent radio station- period.
>

I have to agree with you; XTU does very well in a market where one might not expect it to DO well at all. Part of XTU's strength, imho, is that they are a Country station with a small "c". They're more of a fine Hot A/C station...that just happens to play Country artists.

The imaging is slick, the contests offer prizes that people want and the promotions department can put together a remote/appearance where hundreds of people come out...and, not just the P-1's, either. Their anniversary shows just rock! Add to that legitimate personalities...Evans & Andie, Lee Richards and Cadillac...and you have a winner.

Only thing I can say at all of a "negative" nature is that they seem to bump between two ratings: around a 3 up to the mid-4's and back down ( 12-plus ). If they could ever break through that ceiling...wow!

Just my opinion...
 
Re: ? about MMR and MGK

> > If, and I mean IF, YSP flips to a Hot Talk format which
>
> > has been discussed on the board, one would think (hope?)
> > that MMR and MGK would finally separate from eachother
> > playlist wise. MMR would be the home of 80's, 90's,
> 2000's
> > while MGK would concentrate on 60's 70's and early 80's
> > (also playing new stuff from the Stones, Neil Young,
> etc...
> > that belong on a Classic Rock station). To be honest
> > though, I don't understand why they don't do this now.
>
> Agreed. If they were to do this they'd be in a better
> position to dominate the rock market.
>

The absolutely amazing thing about what goes on at Greater Media is that they consistently allow for their properties to cannibalize each other. Right now WBEN and WMMR are eating WMGK...which was doing well pre Preston & Steve and WBEN. WMMR takes the WMGK men, WBEN takes the WMGK women.
 
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