Judging by just the 12-plus numbers, there are three casualties of note:
1) B101 will be re-named F-101 since they have now lost, in four consecutive books, almost half...fifty-percent...of their 12-plus listeners. Did they go to BEN? To MGK? To sleep?
2) WIRED will be re-named TIRED with their losses. Time for a major overhaul or time to change the on-air crew?
3) SUNNY will be re-named MOSTLY-CLOUDY since they continue to play submarine and, as someone else has already noted, are the lowest-rated FM on the Philly dial. Ripe for a format-wheel spin?
Again, these are 12-plus numbers, but, perhaps mean more. As Strother Martin said about Paul Newman in "Cool Hand Luke"..."what we have is a failure to communicate."
True that.
1) B101 will be re-named F-101 since they have now lost, in four consecutive books, almost half...fifty-percent...of their 12-plus listeners. Did they go to BEN? To MGK? To sleep?
2) WIRED will be re-named TIRED with their losses. Time for a major overhaul or time to change the on-air crew?
3) SUNNY will be re-named MOSTLY-CLOUDY since they continue to play submarine and, as someone else has already noted, are the lowest-rated FM on the Philly dial. Ripe for a format-wheel spin?
Again, these are 12-plus numbers, but, perhaps mean more. As Strother Martin said about Paul Newman in "Cool Hand Luke"..."what we have is a failure to communicate."
True that.