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ARE OLD MONICKERS GENERALLY FAIR GAME?

C

CompleteGame

Z-93? 94-Q? Fox 97?

Assuming those formats and names are long gone? Somebody asked me recently and I wasn't sure or if it varied. Experts?
 
In terms of my marketing experience...it's usually something we avoid. Humans, being creatures of habit, usually go to another source for their music after their former one becomes defunct, and don't waiver. It's unlikely they'll all the sudden switch back to another station because an old moniker.

There's also big risk in bringing back an old name...because many Atlantans (who were here when these names were around) might associate it with being old and stale because of the name's age.
 
Z 93 was used for Top 40 / AC (John Young could make top 40 appeal to a 20 + females mid days), CHR, IIRC they were Urban during the CHR period too, and Classic Rock, that the Z letter in any station name / brand might be doomed in Atlanta.

IMHO 94-Q has been gone so long that anybody that remembers it is most likely in older demo's that agency buyers are not targeting so it is safe for another station to use Q. I do not see 94.1 giving up Star.

Unless you secure WFOX or KFOX call letters from the FCC (MTM vs WKRP), it would be hard legally to use fox now because of the TV and News Network unless Fox owned them.
 
secondchoice said:
IMHO 94-Q has been gone so long that anybody that remembers it is most likely in older demo's that agency buyers are not targeting so it is safe for another station to use Q. I do not see 94.1 giving up Star.

Unless you secure WFOX or KFOX call letters from the FCC (MTM vs WKRP), it would be hard legally to use fox now because of the TV and News Network unless Fox owned them.
Click to expand...

How does that affect Q100? ;D

There are plenty of music stations around the country that call themselves "Fox" without either of the FOX calls. Not sure, though, how many of those came about after the debut of the Fox network, and if you were a sports- or news-talker one of Rupert's esquires would be contacting you directly in any case. Not sure what kind of case News Corp would have against a music station that debuted after the Fox TV network did.

Oddly, Cox didn't keep the WFOX calls when they sold off the cluster where they had moved the calls to after River became WSRV.

When I lived in Florence, SC 1990-1991, there was a classic rocker at 92.9 out of Dillon (currently WEGX) which called themselves "Z-93" but always messed with my brain because they used the same VO guy that 96 Rock was using at the time.
 
CompleteGame said:
Z-93? 94-Q? Fox 97?

Assuming those formats and names are long gone? Somebody asked me recently and I wasn't sure or if it varied. Experts?
Click to expand...

You bring up an excellent point. I was thinking about a variation of this not too long ago.

While the exact names have not been brought up (Z-93, 94Q), the associated moniker has been resurrected. 99.7 took on Q (or I should say 100.5 in the day) and most recently 96.1 took on Power, and both names have significance in the Atlanta market.

I was extremely surprised that Susquehanna named their new top 40 "Q" as Q to me represented a very staid, adult CHR sound, which it eventually evolved into.

As far as Power being resurrected, I remember Power 99 rejecting that name as they said it represented the 80s and they wanted a new, fresh moniker (99X).

Now all we need is Z to be used again and we'll have a trifecta in old, outdated names.
 
As 96 Rock used to say, "Rock & Roll from A to Y, because nothing good starts with 'Z'!"
 
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