N
Newbie
Guest
Since they own most of the stations in the area now, is there any one station who is going to wage an offense to beat them out?
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K
killawatt
Guest
I would rather wage war on the CDT, Forever isn the enemy...stations bashing stations only make our newspaper friends happy.
Since they own most of the stations in the area now, is
> there any one station who is going to wage an offense to
> beat them out?
>
Since they own most of the stations in the area now, is
> there any one station who is going to wage an offense to
> beat them out?
>
> Since they own most of the stations in the area now, is
> there any one station who is going to wage an offense to
> beat them out?
>
I think you really have to think about what you said. Forever DOES own nearly all the market. No one broadcaster can BEAT THEM OUT as you put it. What can happen is the other broadcasters can work to strengthen their product to perhaps take a dent out of one or 2 of Forever's formats, but I think most of the other owners are smart enough to know they won't obliterate them.
Think of it as the little corner store going head to head against Wal-mart. They just won't win that battle. But, if they find a way to superserve their customers in a better way, they will win over people that don't care to shop at Wal-Mart. That is the philosophy I think the other broadcasters are subscribing to.
Its not about beating the media giant. Its about finding your own niche, taking care of that listener and client base and surviving. In my full-time job, I buy radio time and I bought WGMR before I ever worked there because I hated the way Forever conducted business in reference to handling my account. I have talked to other business people who feel the same way. The other owners will find their strengths by reaching out to the client base that Forever does not serve or does not serve well and by bending over backwards to win them over.
Hitman
> there any one station who is going to wage an offense to
> beat them out?
>
I think you really have to think about what you said. Forever DOES own nearly all the market. No one broadcaster can BEAT THEM OUT as you put it. What can happen is the other broadcasters can work to strengthen their product to perhaps take a dent out of one or 2 of Forever's formats, but I think most of the other owners are smart enough to know they won't obliterate them.
Think of it as the little corner store going head to head against Wal-mart. They just won't win that battle. But, if they find a way to superserve their customers in a better way, they will win over people that don't care to shop at Wal-Mart. That is the philosophy I think the other broadcasters are subscribing to.
Its not about beating the media giant. Its about finding your own niche, taking care of that listener and client base and surviving. In my full-time job, I buy radio time and I bought WGMR before I ever worked there because I hated the way Forever conducted business in reference to handling my account. I have talked to other business people who feel the same way. The other owners will find their strengths by reaching out to the client base that Forever does not serve or does not serve well and by bending over backwards to win them over.
Hitman
N
Newbie
Guest
Perhaps I should make the question more clear
Thank you for the lesson but I already know everything you just explained.
How I should have worded that was: is there any one station who is going to go on the offense to beat out its Forever counterpart (an individual station)?
> > Since they own most of the stations in the area now, is
> > there any one station who is going to wage an offense to
> > beat them out?
> >
> I think you really have to think about what you said.
> Forever DOES own nearly all the market. No one broadcaster
> can BEAT THEM OUT as you put it. What can happen is the
> other broadcasters can work to strengthen their product to
> perhaps take a dent out of one or 2 of Forever's formats,
> but I think most of the other owners are smart enough to
> know they won't obliterate them.
>
> Think of it as the little corner store going head to head
> against Wal-mart. They just won't win that battle. But, if
> they find a way to superserve their customers in a better
> way, they will win over people that don't care to shop at
> Wal-Mart. That is the philosophy I think the other
> broadcasters are subscribing to.
>
> Its not about beating the media giant. Its about finding
> your own niche, taking care of that listener and client base
> and surviving. In my full-time job, I buy radio time and I
> bought WGMR before I ever worked there because I hated the
> way Forever conducted business in reference to handling my
> account. I have talked to other business people who feel
> the same way. The other owners will find their strengths by
> reaching out to the client base that Forever does not serve
> or does not serve well and by bending over backwards to win
> them over.
>
> Hitman
>
Thank you for the lesson but I already know everything you just explained.
How I should have worded that was: is there any one station who is going to go on the offense to beat out its Forever counterpart (an individual station)?
> > Since they own most of the stations in the area now, is
> > there any one station who is going to wage an offense to
> > beat them out?
> >
> I think you really have to think about what you said.
> Forever DOES own nearly all the market. No one broadcaster
> can BEAT THEM OUT as you put it. What can happen is the
> other broadcasters can work to strengthen their product to
> perhaps take a dent out of one or 2 of Forever's formats,
> but I think most of the other owners are smart enough to
> know they won't obliterate them.
>
> Think of it as the little corner store going head to head
> against Wal-mart. They just won't win that battle. But, if
> they find a way to superserve their customers in a better
> way, they will win over people that don't care to shop at
> Wal-Mart. That is the philosophy I think the other
> broadcasters are subscribing to.
>
> Its not about beating the media giant. Its about finding
> your own niche, taking care of that listener and client base
> and surviving. In my full-time job, I buy radio time and I
> bought WGMR before I ever worked there because I hated the
> way Forever conducted business in reference to handling my
> account. I have talked to other business people who feel
> the same way. The other owners will find their strengths by
> reaching out to the client base that Forever does not serve
> or does not serve well and by bending over backwards to win
> them over.
>
> Hitman
>
J
jabberjacker
Guest
> Its not about beating the media giant. Its about finding
> your own niche, taking care of that listener and client base
> and surviving.
In other words, it's about rolling over and playing dead.
Wal-Mart didn't kick Kmart by "finding their niche". They did what Kmart did...only better.
Radio should be no different.<P ID="signature">______________
JabberJacker</P>
> your own niche, taking care of that listener and client base
> and surviving.
In other words, it's about rolling over and playing dead.
Wal-Mart didn't kick Kmart by "finding their niche". They did what Kmart did...only better.
Radio should be no different.<P ID="signature">______________
JabberJacker</P>
J
jabberjacker
Guest
> I would rather wage war on the CDT, Forever isn the
> enemy...stations bashing stations only make our newspaper
> friends happy.
Who sez you have to go about "bashing stations" to "go on the offense" against a competitor?<P ID="signature">______________
JabberJacker</P>
> enemy...stations bashing stations only make our newspaper
> friends happy.
Who sez you have to go about "bashing stations" to "go on the offense" against a competitor?<P ID="signature">______________
JabberJacker</P>
Re: Perhaps I should make the question more clear
> Thank you for the lesson but I already know everything you
> just explained.
>
> How I should have worded that was: is there any one station
> who is going to go on the offense to beat out its Forever
> counterpart (an individual station)?
>
There are what, two stations that aren't part of the extended Forever family? The only direct same format competitors are WGMR and Hot 103.
Forever doesn't have a magic potion. They bought a bunch of properties, keep some other properties from competing with them through their relationship with the other owner, and generally do a decent job with the product. I think they are vulnerable on an individual station level, but when you own most of the market and have a hand in how some of the other stations operate, you have the high ground.
> > > Since they own most of the stations in the area now, is
> > > there any one station who is going to wage an offense to
>
> > > beat them out?
> > >
> > I think you really have to think about what you said.
> > Forever DOES own nearly all the market. No one
> broadcaster
> > can BEAT THEM OUT as you put it. What can happen is the
> > other broadcasters can work to strengthen their product to
>
> > perhaps take a dent out of one or 2 of Forever's formats,
> > but I think most of the other owners are smart enough to
> > know they won't obliterate them.
> >
> > Think of it as the little corner store going head to head
> > against Wal-mart. They just won't win that battle. But,
> if
> > they find a way to superserve their customers in a better
> > way, they will win over people that don't care to shop at
> > Wal-Mart. That is the philosophy I think the other
> > broadcasters are subscribing to.
> >
> > Its not about beating the media giant. Its about finding
> > your own niche, taking care of that listener and client
> base
> > and surviving. In my full-time job, I buy radio time and
> I
> > bought WGMR before I ever worked there because I hated the
>
> > way Forever conducted business in reference to handling my
>
> > account. I have talked to other business people who feel
> > the same way. The other owners will find their strengths
> by
> > reaching out to the client base that Forever does not
> serve
> > or does not serve well and by bending over backwards to
> win
> > them over.
> >
> > Hitman
> >
>
> Thank you for the lesson but I already know everything you
> just explained.
>
> How I should have worded that was: is there any one station
> who is going to go on the offense to beat out its Forever
> counterpart (an individual station)?
>
There are what, two stations that aren't part of the extended Forever family? The only direct same format competitors are WGMR and Hot 103.
Forever doesn't have a magic potion. They bought a bunch of properties, keep some other properties from competing with them through their relationship with the other owner, and generally do a decent job with the product. I think they are vulnerable on an individual station level, but when you own most of the market and have a hand in how some of the other stations operate, you have the high ground.
> > > Since they own most of the stations in the area now, is
> > > there any one station who is going to wage an offense to
>
> > > beat them out?
> > >
> > I think you really have to think about what you said.
> > Forever DOES own nearly all the market. No one
> broadcaster
> > can BEAT THEM OUT as you put it. What can happen is the
> > other broadcasters can work to strengthen their product to
>
> > perhaps take a dent out of one or 2 of Forever's formats,
> > but I think most of the other owners are smart enough to
> > know they won't obliterate them.
> >
> > Think of it as the little corner store going head to head
> > against Wal-mart. They just won't win that battle. But,
> if
> > they find a way to superserve their customers in a better
> > way, they will win over people that don't care to shop at
> > Wal-Mart. That is the philosophy I think the other
> > broadcasters are subscribing to.
> >
> > Its not about beating the media giant. Its about finding
> > your own niche, taking care of that listener and client
> base
> > and surviving. In my full-time job, I buy radio time and
> I
> > bought WGMR before I ever worked there because I hated the
>
> > way Forever conducted business in reference to handling my
>
> > account. I have talked to other business people who feel
> > the same way. The other owners will find their strengths
> by
> > reaching out to the client base that Forever does not
> serve
> > or does not serve well and by bending over backwards to
> win
> > them over.
> >
> > Hitman
> >
>
B
babeontheair
Guest
Re: Agreed
I don’t want to appear overly PC here but Forever is a great company. If you look at the market we have now there is less competition here. In a lot of peoples mind its not a myriad of radio choices any more but instead which rep from two or three groups they will buy. If you have a good rep that you have seen for a while there is perceived stability and if you have worked with that rep after all you trust them, right?
If you claim that Forever has “thinned the heard” then you also must feel that Darwin can apply to radio as I do. There are less sales reps on the street here now. I am not happy with that in our case. Forever will get the vast majority of the national and regional money so it makes sense for the “local” guys to become experts at being “local” and super serving the customer. Sounds corny and all to super serve the customer but everybody that posted made great points so think about very small town radio. I know a little bit about that!
Radio sales reps cant sell anything in county by county towns based on much other then trust and performance. What can you use? You cant go into a small town and quote numbers all day or pick holes in the competition. You can do a good job for them in advertising and remember that the newspaper has tangibility so you have to go the extra. I can tell you that the very first time you screw up or the radio station screws up in a small town it will kill the bottom line.
I don’t want to appear overly PC here but Forever is a great company. If you look at the market we have now there is less competition here. In a lot of peoples mind its not a myriad of radio choices any more but instead which rep from two or three groups they will buy. If you have a good rep that you have seen for a while there is perceived stability and if you have worked with that rep after all you trust them, right?
If you claim that Forever has “thinned the heard” then you also must feel that Darwin can apply to radio as I do. There are less sales reps on the street here now. I am not happy with that in our case. Forever will get the vast majority of the national and regional money so it makes sense for the “local” guys to become experts at being “local” and super serving the customer. Sounds corny and all to super serve the customer but everybody that posted made great points so think about very small town radio. I know a little bit about that!
Radio sales reps cant sell anything in county by county towns based on much other then trust and performance. What can you use? You cant go into a small town and quote numbers all day or pick holes in the competition. You can do a good job for them in advertising and remember that the newspaper has tangibility so you have to go the extra. I can tell you that the very first time you screw up or the radio station screws up in a small town it will kill the bottom line.
M
mountaineer
Guest
Here's A Couple
From the outside it looks like 3WZ is holding their own, while The Buzz is definitely on the attack.
Last time I saw a BIA report (financial) for the market, WZWW was the top billing individual radio station--that doesn't include Altoona's Froggy--and none of the current Forever crop appears to be in position to change that. Bus might have the best chance, but they'd have to really kick their rates up to catch them. (BTW, the best thing that could happen to State College radio would be for Forever to ditch the 3-for-1 combo packages and hit the streets with $50 rates for Bus, $50 rates for Lite, $50 rates for Quick, $50 rates for Hot, and $30 rates for the AMs). Beyond that, they seemed to hang tough in the adult demos--did you see the ad in yesterday's CDT? They don't seem to be backing down.
And how much more aggressive can you get than Buzz? Hiring away the morning act? Moving 20 miles into downtown State College? No, it hasn't had the desired effect yet, but you can't fault them for being too shy!
> Thank you for the lesson but I already know everything you
> just explained.
>
> How I should have worded that was: is there any one station
> who is going to go on the offense to beat out its Forever
> counterpart (an individual station)?
From the outside it looks like 3WZ is holding their own, while The Buzz is definitely on the attack.
Last time I saw a BIA report (financial) for the market, WZWW was the top billing individual radio station--that doesn't include Altoona's Froggy--and none of the current Forever crop appears to be in position to change that. Bus might have the best chance, but they'd have to really kick their rates up to catch them. (BTW, the best thing that could happen to State College radio would be for Forever to ditch the 3-for-1 combo packages and hit the streets with $50 rates for Bus, $50 rates for Lite, $50 rates for Quick, $50 rates for Hot, and $30 rates for the AMs). Beyond that, they seemed to hang tough in the adult demos--did you see the ad in yesterday's CDT? They don't seem to be backing down.
And how much more aggressive can you get than Buzz? Hiring away the morning act? Moving 20 miles into downtown State College? No, it hasn't had the desired effect yet, but you can't fault them for being too shy!
> Thank you for the lesson but I already know everything you
> just explained.
>
> How I should have worded that was: is there any one station
> who is going to go on the offense to beat out its Forever
> counterpart (an individual station)?
> > Its not about beating the media giant. Its about finding
> > your own niche, taking care of that listener and client
> base
> > and surviving.
>
>
>
> In other words, it's about rolling over and playing dead.
>
> Wal-Mart didn't kick Kmart by "finding their niche". They
> did what Kmart did...only better.
>
> Radio should be no different.
>
I never said PLAY DEAD....we are certainly not sitting still playing dead or the owners would have jumped all over one of the many offers to sell that they see all the time. What I said was you cannot beat the Giant at his own game...you have to rethink your strategy.
> > your own niche, taking care of that listener and client
> base
> > and surviving.
>
>
>
> In other words, it's about rolling over and playing dead.
>
> Wal-Mart didn't kick Kmart by "finding their niche". They
> did what Kmart did...only better.
>
> Radio should be no different.
>
I never said PLAY DEAD....we are certainly not sitting still playing dead or the owners would have jumped all over one of the many offers to sell that they see all the time. What I said was you cannot beat the Giant at his own game...you have to rethink your strategy.
K
killawatt
Guest
Re: Agreed
Radio in this community is viewed as a cheaper and less valuable media than in most markets …and the reality is, the cost of living and doing business here is more like a Top 50 market (without the view and pay…or winning team). When any company goes through over 50 sales associates (I think that’s the politically correct job title) in a one year period, this not only reflects on the company, it reflects on every radio station in the market. In today’s environment, companies are not willing to invest the time, effort and money in training sales or programming personnel and keeping them happy – it’s the old management style of “they’re like eggs…they’re a dime a dozen”. Sooner or later, the chicken coop is empty or the fox has had a good meal.
> I don’t want to appear overly PC here but Forever is a great
> company. If you look at the market we have now there is less
> competition here. In a lot of peoples mind its not a myriad
> of radio choices any more but instead which rep from two or
> three groups they will buy. If you have a good rep that you
> have seen for a while there is perceived stability and if
> you have worked with that rep after all you trust them,
> right?
>
> If you claim that Forever has “thinned the heard” then
> you also must feel that Darwin can apply to radio as I do.
> There are less sales reps on the street here now. I am not
> happy with that in our case. Forever will get the vast
> majority of the national and regional money so it makes
> sense for the “local” guys to become experts at being
> “local” and super serving the customer. Sounds corny and all
> to super serve the customer but everybody that posted made
> great points so think about very small town radio. I know a
> little bit about that!
>
> Radio sales reps cant sell anything in county by county
> towns based on much other then trust and performance. What
> can you use? You cant go into a small town and quote numbers
> all day or pick holes in the competition. You can do a good
> job for them in advertising and remember that the newspaper
> has tangibility so you have to go the extra. I can tell you
> that the very first time you screw up or the radio station
> screws up in a small town it will kill the bottom line.
>
Radio in this community is viewed as a cheaper and less valuable media than in most markets …and the reality is, the cost of living and doing business here is more like a Top 50 market (without the view and pay…or winning team). When any company goes through over 50 sales associates (I think that’s the politically correct job title) in a one year period, this not only reflects on the company, it reflects on every radio station in the market. In today’s environment, companies are not willing to invest the time, effort and money in training sales or programming personnel and keeping them happy – it’s the old management style of “they’re like eggs…they’re a dime a dozen”. Sooner or later, the chicken coop is empty or the fox has had a good meal.
> I don’t want to appear overly PC here but Forever is a great
> company. If you look at the market we have now there is less
> competition here. In a lot of peoples mind its not a myriad
> of radio choices any more but instead which rep from two or
> three groups they will buy. If you have a good rep that you
> have seen for a while there is perceived stability and if
> you have worked with that rep after all you trust them,
> right?
>
> If you claim that Forever has “thinned the heard” then
> you also must feel that Darwin can apply to radio as I do.
> There are less sales reps on the street here now. I am not
> happy with that in our case. Forever will get the vast
> majority of the national and regional money so it makes
> sense for the “local” guys to become experts at being
> “local” and super serving the customer. Sounds corny and all
> to super serve the customer but everybody that posted made
> great points so think about very small town radio. I know a
> little bit about that!
>
> Radio sales reps cant sell anything in county by county
> towns based on much other then trust and performance. What
> can you use? You cant go into a small town and quote numbers
> all day or pick holes in the competition. You can do a good
> job for them in advertising and remember that the newspaper
> has tangibility so you have to go the extra. I can tell you
> that the very first time you screw up or the radio station
> screws up in a small town it will kill the bottom line.
>
M
mountaineer
Guest
Fifty?
You're exaggerating, right? I'd gently disagree, though, that a revolving door at one radio company--even if they're the biggest--reflects on every other radio station in the market... any more than lousy service at one restaurant reflects poorly on every other eatery in town. There are stable radio outfits in State College--and they have most assuredly benefitted from the rampant turnover across town.
> Radio in this community is viewed as a cheaper and less
> valuable media than in most markets …and the reality is, the
> cost of living and doing business here is more like a Top 50
> market (without the view and pay…or winning team). When any
> company goes through over 50 sales associates (I think
> that’s the politically correct job title) in a one year
> period, this not only reflects on the company, it reflects
> on every radio station in the market. In today’s
> environment, companies are not willing to invest the time,
> effort and money in training sales or programming personnel
> and keeping them happy – it’s the old management style of
> “they’re like eggs…they’re a dime a dozen”. Sooner or
> later, the chicken coop is empty or the fox has had a good
> meal.
You're exaggerating, right? I'd gently disagree, though, that a revolving door at one radio company--even if they're the biggest--reflects on every other radio station in the market... any more than lousy service at one restaurant reflects poorly on every other eatery in town. There are stable radio outfits in State College--and they have most assuredly benefitted from the rampant turnover across town.
> Radio in this community is viewed as a cheaper and less
> valuable media than in most markets …and the reality is, the
> cost of living and doing business here is more like a Top 50
> market (without the view and pay…or winning team). When any
> company goes through over 50 sales associates (I think
> that’s the politically correct job title) in a one year
> period, this not only reflects on the company, it reflects
> on every radio station in the market. In today’s
> environment, companies are not willing to invest the time,
> effort and money in training sales or programming personnel
> and keeping them happy – it’s the old management style of
> “they’re like eggs…they’re a dime a dozen”. Sooner or
> later, the chicken coop is empty or the fox has had a good
> meal.
Re: Fifty?
> You're exaggerating, right? I'd gently disagree, though,
> that a revolving door at one radio company--even if they're
> the biggest--reflects on every other radio station in the
> market... any more than lousy service at one restaurant
> reflects poorly on every other eatery in town. There are
> stable radio outfits in State College--and they have most
> assuredly benefitted from the rampant turnover across town.
>
Fifty seems realistic to me.
>
> > Radio in this community is viewed as a cheaper and less
> > valuable media than in most markets …and the reality is,
> the
> > cost of living and doing business here is more like a Top
> 50
> > market (without the view and pay…or winning team). When
> any
> > company goes through over 50 sales associates (I think
> > that’s the politically correct job title) in a one year
> > period, this not only reflects on the company, it reflects
>
> > on every radio station in the market. In today’s
> > environment, companies are not willing to invest the time,
>
> > effort and money in training sales or programming
> personnel
> > and keeping them happy – it’s the old management style of
>
> > “they’re like eggs…they’re a dime a dozen”. Sooner or
> > later, the chicken coop is empty or the fox has had a good
>
> > meal.
>
> You're exaggerating, right? I'd gently disagree, though,
> that a revolving door at one radio company--even if they're
> the biggest--reflects on every other radio station in the
> market... any more than lousy service at one restaurant
> reflects poorly on every other eatery in town. There are
> stable radio outfits in State College--and they have most
> assuredly benefitted from the rampant turnover across town.
>
Fifty seems realistic to me.
>
> > Radio in this community is viewed as a cheaper and less
> > valuable media than in most markets …and the reality is,
> the
> > cost of living and doing business here is more like a Top
> 50
> > market (without the view and pay…or winning team). When
> any
> > company goes through over 50 sales associates (I think
> > that’s the politically correct job title) in a one year
> > period, this not only reflects on the company, it reflects
>
> > on every radio station in the market. In today’s
> > environment, companies are not willing to invest the time,
>
> > effort and money in training sales or programming
> personnel
> > and keeping them happy – it’s the old management style of
>
> > “they’re like eggs…they’re a dime a dozen”. Sooner or
> > later, the chicken coop is empty or the fox has had a good
>
> > meal.
>
K
killawatt
Guest
Re: Fifty?
(A conversation you’ll probably not hear at the breakfast table) Good Morning Honey! Get some coffee and let me tell you what I just heard on the news – seems like 7 people were treated at Mt. Nittany Medical Center for food poisoning and they seem to think it came from bad meat being served by XXXXXXXX on Atherton. Isn’t that something?! When I get home from work, how ‘bout you and I going to grab a big New York Strip at Outback?
> You're exaggerating, right? I'd gently disagree, though,
> that a revolving door at one radio company--even if they're
> the biggest--reflects on every other radio station in the
> market... any more than lousy service at one restaurant
> reflects poorly on every other eatery in town. There are
> stable radio outfits in State College--and they have most
> assuredly benefitted from the rampant turnover across town.
>
>
>
> > Radio in this community is viewed as a cheaper and less
> > valuable media than in most markets …and the reality is,
> the
> > cost of living and doing business here is more like a Top
> 50
> > market (without the view and pay…or winning team). When
> any
> > company goes through over 50 sales associates (I think
> > that’s the politically correct job title) in a one year
> > period, this not only reflects on the company, it reflects
>
> > on every radio station in the market. In today’s
> > environment, companies are not willing to invest the time,
>
> > effort and money in training sales or programming
> personnel
> > and keeping them happy – it’s the old management style of
>
> > “they’re like eggs…they’re a dime a dozen”. Sooner or
> > later, the chicken coop is empty or the fox has had a good
>
> > meal.
>
(A conversation you’ll probably not hear at the breakfast table) Good Morning Honey! Get some coffee and let me tell you what I just heard on the news – seems like 7 people were treated at Mt. Nittany Medical Center for food poisoning and they seem to think it came from bad meat being served by XXXXXXXX on Atherton. Isn’t that something?! When I get home from work, how ‘bout you and I going to grab a big New York Strip at Outback?
> You're exaggerating, right? I'd gently disagree, though,
> that a revolving door at one radio company--even if they're
> the biggest--reflects on every other radio station in the
> market... any more than lousy service at one restaurant
> reflects poorly on every other eatery in town. There are
> stable radio outfits in State College--and they have most
> assuredly benefitted from the rampant turnover across town.
>
>
>
> > Radio in this community is viewed as a cheaper and less
> > valuable media than in most markets …and the reality is,
> the
> > cost of living and doing business here is more like a Top
> 50
> > market (without the view and pay…or winning team). When
> any
> > company goes through over 50 sales associates (I think
> > that’s the politically correct job title) in a one year
> > period, this not only reflects on the company, it reflects
>
> > on every radio station in the market. In today’s
> > environment, companies are not willing to invest the time,
>
> > effort and money in training sales or programming
> personnel
> > and keeping them happy – it’s the old management style of
>
> > “they’re like eggs…they’re a dime a dozen”. Sooner or
> > later, the chicken coop is empty or the fox has had a good
>
> > meal.
>
M
mountaineer
Guest
I don't get it
Help. Maybe I'm just too slow on the uptake, but I think you're trying to say something important that's just shooting past me. Huh?
> (A conversation you’ll probably not hear at the breakfast
> table) Good Morning Honey! Get some coffee and let me tell
> you what I just heard on the news – seems like 7 people were
> treated at Mt. Nittany Medical Center for food poisoning and
> they seem to think it came from bad meat being served by
> XXXXXXXX on Atherton. Isn’t that something?! When I get
> home from work, how ‘bout you and I going to grab a big New
> York Strip at Outback?
>
>
> > You're exaggerating, right? I'd gently disagree, though,
> > that a revolving door at one radio company--even if
> they're
> > the biggest--reflects on every other radio station in the
> > market... any more than lousy service at one restaurant
> > reflects poorly on every other eatery in town. There are
> > stable radio outfits in State College--and they have most
> > assuredly benefitted from the rampant turnover across
> town.
> >
> >
> >
> > > Radio in this community is viewed as a cheaper and less
> > > valuable media than in most markets …and the reality is,
>
> > the
> > > cost of living and doing business here is more like a
> Top
> > 50
> > > market (without the view and pay…or winning team). When
>
> > any
> > > company goes through over 50 sales associates (I think
> > > that’s the politically correct job title) in a one year
> > > period, this not only reflects on the company, it
> reflects
> >
> > > on every radio station in the market. In today’s
> > > environment, companies are not willing to invest the
> time,
> >
> > > effort and money in training sales or programming
> > personnel
> > > and keeping them happy – it’s the old management style
> of
> >
> > > “they’re like eggs…they’re a dime a dozen”. Sooner or
> > > later, the chicken coop is empty or the fox has had a
> good
> >
> > > meal.
> >
>
Help. Maybe I'm just too slow on the uptake, but I think you're trying to say something important that's just shooting past me. Huh?
> (A conversation you’ll probably not hear at the breakfast
> table) Good Morning Honey! Get some coffee and let me tell
> you what I just heard on the news – seems like 7 people were
> treated at Mt. Nittany Medical Center for food poisoning and
> they seem to think it came from bad meat being served by
> XXXXXXXX on Atherton. Isn’t that something?! When I get
> home from work, how ‘bout you and I going to grab a big New
> York Strip at Outback?
>
>
> > You're exaggerating, right? I'd gently disagree, though,
> > that a revolving door at one radio company--even if
> they're
> > the biggest--reflects on every other radio station in the
> > market... any more than lousy service at one restaurant
> > reflects poorly on every other eatery in town. There are
> > stable radio outfits in State College--and they have most
> > assuredly benefitted from the rampant turnover across
> town.
> >
> >
> >
> > > Radio in this community is viewed as a cheaper and less
> > > valuable media than in most markets …and the reality is,
>
> > the
> > > cost of living and doing business here is more like a
> Top
> > 50
> > > market (without the view and pay…or winning team). When
>
> > any
> > > company goes through over 50 sales associates (I think
> > > that’s the politically correct job title) in a one year
> > > period, this not only reflects on the company, it
> reflects
> >
> > > on every radio station in the market. In today’s
> > > environment, companies are not willing to invest the
> time,
> >
> > > effort and money in training sales or programming
> > personnel
> > > and keeping them happy – it’s the old management style
> of
> >
> > > “they’re like eggs…they’re a dime a dozen”. Sooner or
> > > later, the chicken coop is empty or the fox has had a
> good
> >
> > > meal.
> >
>
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