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Are the ‘70s done on AC?
- Thread starter golden eagles97
- Start date
Seems more like a “you” problem of your own making.
Stew Leonard's!! Westport, CT has one, nice big store, great people. As for the "customer is always right", yes, but not always. Sure, they ultimately pay you, but aren't they the ones who make a big mess, throw stuff on the floor, open packages, put the size 7's back in the 18's, leave piles of crap in the fitting rooms, leave men's clothing in the kids section??? Yeah, it happens ALL the time.
As for the 70's on AC, sure it's disappearing, but as we head into more recent decades to please the demos, stations will find less quality and appealing music to "choose from" due to multiple genres and more inappropriate music to air on AC stations.
I'd rather have the quality hits of the 70's and 80's.
When I checked B101's playlist on radio.com, they were played some '70s track from Billy Joel, and Michael Jackson's "Rock With You" and "Don't Stop Till You Get Enough". Under the "More FM" branding and local ownership, they are mostly bordering on hot AC. But when Entercom acquired the station, they changed the station back to the "B101" branding and started piping in more older music. The earliest from the decade that I heard was Billy Joel's "Piano Man". That came out in '73. No Elton John stuff, though.
There are some who believe that WEZV Myrtle Beach SC is no longer soft AC. I had not checked on its normal format since before Thanksgiving but there does seem to be a big difference. Although Fleetwood Mac, Billy Joel, Elton John and ABBA are still being played.
Here's a good illustration of how WEZV has changed. Right now it is playing "Killing Me Softly". A few months ago, that would have been the Roberta Flack version. I haven't hear Roberta Flack in the past several days.
I was back in that grocery store that normally plays AC or Hot AC or Adult Hits, whatever it is.
And they were doing the 70s again.
"Falling" LeBlanc and Carr, "Breezin'" George Benson (now that one's really good), "Peg" Steely Dan, "You Can Do Magic" America (wait, that's 80s), "Imaginary Lover" ARS
And they were doing the 70s again.
"Falling" LeBlanc and Carr, "Breezin'" George Benson (now that one's really good), "Peg" Steely Dan, "You Can Do Magic" America (wait, that's 80s), "Imaginary Lover" ARS
Try looking for your groceries.
Possible soundtrack for that:
Apples Peaches Pumpkin Pie (Jay & Techniques)
Strawberry Shortcake (follow-up stiff)
Green Onions (Booker T.)
Sweet Cherry Wine (Tommy James)
Bottle of Wine (Fireballs)
Eggs (Martin Mull)
Crackers (Barbara Mandrell)
Honey (Bobby Goldsboro)
Now do the artists.
Bread.
Meat Loaf.
Salt n Peppa.
Bread.
Meat Loaf.
Salt n Peppa.
I'm guessing Salt n Pepa would ruin the shopping experience, as would, most likely:
Cream
Raspberries
Red Hot Chili Peppers
Did anyone ever notice that "Sweet Cherry Wine" is a waltz?
Then, of course, there's "No Matter What Shape Your Stomach's In" by The T-Bones.
Why is it so hard for you to understand? I do not decide to do these things.
Now getting back on topic (sort of) while they aren't necessarily missing, I haven't heard the Doobies, the Eagles, America or Seals and Crofts on WEZV.
That part is nonsense. People make choices every day.
Back on topic here, if you think AC stations are dropping '70s music, then you are quite wrong! Sort of...
One station that I listened to from Kentucky, WGKS "Kiss 96.9" used to play a lot of modern AC music as well as hits from the 80's and 90's, but when I checked the playlist, seems like it now plays two or three 70's tunes per hour, which is a rarity. Two years ago, there were none included in the playlist. Don't know what caused the decision to shift its format towards much older music, but I even hear that they mix in sleepy oldies music along with core artists like Taylor Swift, Bruno Mars, Katy Perry, and others I could think of!. I even heard a softer song that dates back to 1973. There are other mainstream AC's that don't do this.
You can check out the station here at 969kissfm.com. When I checked, they are a locally own and operated station, which is a rarity these days since many stations are now owned by big corporate companies.
One station that I listened to from Kentucky, WGKS "Kiss 96.9" used to play a lot of modern AC music as well as hits from the 80's and 90's, but when I checked the playlist, seems like it now plays two or three 70's tunes per hour, which is a rarity. Two years ago, there were none included in the playlist. Don't know what caused the decision to shift its format towards much older music, but I even hear that they mix in sleepy oldies music along with core artists like Taylor Swift, Bruno Mars, Katy Perry, and others I could think of!. I even heard a softer song that dates back to 1973. There are other mainstream AC's that don't do this.
You can check out the station here at 969kissfm.com. When I checked, they are a locally own and operated station, which is a rarity these days since many stations are now owned by big corporate companies.
I heard Orleans' "Dance With Me" on WTIC-FM Hartford Friday morning. Could have been a once-in-a-blue-moon item dusted off for Valentine's Day, though. Normally, '80s is as far back as this Hot AC goes.
You're right, and what's happening is they're realizing that some of those 80s/90s songs were getting toasty, so they wanted to add some variety, or they saw too many other stations in the market playing those same songs, and they wanted to create their own lane. The adding of 70s songs will have repercussions, because it is likely to age the target demo a bit. So when you're having that programming discussion, you need to make it in conjunction with the other departments, so the sales folks aren't shocked that the demos just aged. So this is not strictly a programming decision, although the result you're hearing on the radio seems to be a programming decision.
WEZV Myrtle Beach SC had been soft AC for the past two and a half years (or depending on your definition, for the past decade, but the real change happened in 2017). There was a lot of 70s music on the station. Recently the station went AC, which is surprising because it was a year ago the co-owned FM dropped Hot AC for talk. The addition of newer music on WEZV has been gradual, but a drastic change finally took place. "Dancing Queen" by ABBA and "Don't Go Breaking My Heart" by Elton John and Kiki Dee (why these two?) and several tunes by Fleetwood Mac are about the only 70s songs I've heard. That doesn't mean others aren't still there, but I just haven't heard them. No Doobies, no Eagles, no Bee Gees, and I can't recall Chicago or Hall & Oates doing anything from prior to 1980. No Styx, although WEZV was playing only the one song. No Boston. I haven't heard "Baker Street" either.
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