The s-word started showing up after the V-chip rating was introduced and I even remember seeing women's rear ends.A long time ago, my dream was to be program director for an independent station. In the 80s, many of them would show their movies uncut and uncensored. I thought by the year 2000, they'd have even more freedom of content but instead it got far more repressed. KTXL in Sacramento started editing movies after numerous complaints, and it was never the same after that- of course the Fox network soon started also and completely killed what that station used to be. If I ran a station now I'd still try to be daring and show things that were hard to find elsewhere. REALLY glad I didn't end up working in TV though, I likely would have found some way out of it by now if I had.
I'm not sure what changed but I think it was the Janet Jackson incident.
And I am grateful.