DavidKaye said:
Goat Rodeo Cowboy said:
You have put your finger on one of the big tensions of the world of business.
It's clear that you don't understand commercial broadcasting. In the 3 examples I read that you cited, you properly cited what the company is selling: automobiles, retail goods, and patient care. But what you FAIL TO UNDERSTAND is that a radio station is not selling music. It is not selling talkshow hosts. It is not selling news. IT IS SELLING ADVERTISING. The programming exists solely to get people to listen to the station.
If you wish to engage in meaningful debate, it helps in face to face discussion to listen to what your opponent said. In a computer forum, it helps if you slow down and read what the other party actually wrote.
I did NOT discuss programming. Nowhere in that post that you responded to did I talk about MUSIC on the radio.
What I did discuss was the method of finance and the method of management employed when sophisticated investors buy a $20 Million or $50 Million or $100 million dollar broadcast enterprise as contrasted to the method of finance and the method of management employed when a first time buyer buys a radio station for $62,000 or $175,000 or maybe $350,000 dollars.
Now.
If you DO want to talk about programming for a moment, pull up my profile and read back through 300, 400 may 600 posts I have written. You will see that I have a bias for little radio station, rural radio stations, Mom-and-pop radio stations. And you will also come to realize that I am NOT a believer that the programming of music makes such a radio station survive and be profitable.
In the last year I took a look at my birth certificate, the health of this delightful person I live with, and came to the realization my biological clock has pretty well run out.
I am just too damned old to sell my house and move to East Seedtick, OK and prove to the world how good and smart I am about the radio business.
About a year ago I got out the broom and swept out of my brain the
prejudices about LPFM and NCE stations because where I currently live and where I need to stay for medical care reasons makes that the only choice I currently have to re-enter the world of broadcasting. And if you should decide to waste an afternoon reading my posts, you will see that
I am NOT a big champion on music programming on an LPFM. Music to me is like the grout I would put between the flagstones if I were building a new patio. The stones and their pattern make the patio. The grout (read music here) just fills the dead space between segments of REAL programming.
I left the broadcasting business a number of years ago so my children would not keep having to move from school to school to school. So what did I do when I was no longer going to work at a radio station. I worked in the world of providing healthcare in nursing homes and hospitals, the world of automobile retailing, in the world of big-box retailing, and in the world of computers.
May I be so bold as to suggest when you try to lecture me on what works and does not work in automobile dealerships, retailing and health care, you are a bit like, as we say out here in Appalachian country.... a broken kettle trying to insult the pot for being an undesirable color. (I know, there is a more cryptic version of that, but we are pretty sophisticated here at the south end of Appalachia these days.)
We could have a discussion of how those businesses work but it probably needs to take place off-line or in some other forum... for it has little to do with broadcasting.
Even if you own a blowtorch of a station in San Francisco, as I understand the business,
you sell advertising ONLY if you have respectable ratings, and you only achieve good ratings by putting some kind of "audio content" on the air. It could be an ingenious format of music. It could be tapping into syndication and carrying the best Talkers in the business.
But if you put spoiled sauerkraut out there for program content, your sales will melt faster than a snowstorm in Memphis.