National stations, via many separate FM signals, are an interesting idea. As noted, SiriusXM has 34 million subs (I'm one of them).
Other than Howard Stern and Rush in the past and a few others, do we have any national shows now that are getting consistently great ratings outside of their home markets?
In Philly, Elvis Duran is on mornings on Q102 via Z100 in NYC. I remember when that started, people said, since he had done afternoons on Q102 previously, this would be a good fit for Philly. I don't hear anything about his ratings being stellar in Philly. The top morning listening is all local: WMMR Preston and Steve, WIP and KYW.
Therefore, would the real purpose of these national shows be just to keep costs down and not achieve the best ratings in the market?
And: Even though SiriusXM seems to make this work, I keep reading articles that state that we are a divided nation ... the coasts get all the media attention and the "middle" of the country gets very little. Will "middle America" like shows originated in NYC, DC or LA?
I think it was also raised elsewhere in this thread the difficulty of our four (lower 48 states) time zones. A 6-10 am show from NYC would air live in Pacific time from 3-7 am. I suppose time shifting for other time zones is a possibility ... or two national shows, one for Eastern and Central, another for Mountain and Pacific.
Could regional shows be an answer? There are some of these out there already.
Just asking a bunch of questions. Interested in what others think about some of these thoughts.