Every artist you mentioned (aside from Morgan) are classic artists, who have been around for 30 years or more. Motley Crue, Def Leppard, the same thing. Pearl Jam played stadiums their last tour. Same thing.
Eh...there will always be hit stars. People still listen to the radio, so I'm sure more artists will make their way on the charts. Honestly, radio shouldn't prioritize streaming much and continue doing what they're doing before that since most of the streaming artists produce mid-tier hits at best. They need songs like you make me feel by cobra starship or good feeling by Flo Rida to get people listening. Don't worry too much about the flash in the pan tiktok song. And honestly it looks like the streamers are bored. They're mainly streaming dated tracks. Radio needs to push out something new.
Why would radio limit itself to just OTA radio?? If 40% of younger listeners are streaming exclusively, why wouldn't you go there too?
Oh yes, I'm sure people will throw their smartphones and apps in the trash, and run to CCrane to buy a portable radio, considering they can now listen to those and other songs anytime, anywhere.
Good Lord.
And he is taking up 25% of the top 40. This is what I meant by "superstar" in post 28.
I know that. What I'm saying is most tracks people stream are ones radio initially puts out first. Same with YouTube. The ones that aren't are flash in the pan songs with "short legs." Take gangnam style or #selfie a decade ago. It was one of the first to go "viral" but now it takes a minute to remember it because it was a flash in the pan.Why would radio limit itself to just OTA radio?? If 40% of younger listeners are streaming exclusively, why wouldn't you go there too?
Oh yes, I'm sure people will throw their smartphones and apps in the trash, and run to CCrane to buy a portable radio, considering they can now listen to those and other songs anytime, anywhere.
Good Lord.
In the three years between "What You See Is What You Get" and "Growin' Up" -- while a half dozen or so singles from the former were taking their turns at No. 1 on the country charts -- Luke Combs and his label kept the YouTube pipeline flowing with new song after new song, most recorded by Luke acoustically at home, with just his guitar. Some of these made it onto his current album, but others remain unrecorded and unreleased. When "Growin' Up" was just a month or so from release, a video for the finished studio version of one of its tracks, "Tomorrow Me," was posted and started piling up the streaming numbers. Yet, two songs into the album's lifespan at radio, it still has not become a radio single, bypassed in favor of "The Kind of Love We Make" and "Going, Going, Gone." I think this is a very clever strategy in that it keeps his fans excited about other tracks on the album even while the current hit is being played every couple of hours on radio. I suppose that was the thinking behind all those Sheeran songs being released in short order, too.
Not anymore. Many newer artists are discovered via TikTok and other social media sites. Radio gets their new music mainly from record labels. As has been discussed before; there's a lot of quantity and less quality being pushed out the door in radio's direction.
You're right, most social media songs are fast, but hot burners. That's just the way things are today. I'll guarantee that in twenty years, nobody will remember even any of the artists/titles that you think today would benefit a radio playlist.
And who wants that?
Country fans? Luke Combs has been covering this Sheeran song in concerts for years, including a duet with Ed in London earlier this year. Now he's come out with a studio version.
Ugh. Maybe that will be the start of another county music award show on CBS:
Actually, a lot of Americans care about country music, but to each their own.
Do they already have a country awards country awards shows show?
I said Country Music AWARDS.
I just don't see how it's much different than it ever had been though. Radio should just keep getting their music from record labels and if something is a huge streaming hit, them latch onto that as well.
Was there streaming like Pandora, Spotify, Slacker, iHeart, twenty years ago? How about smart speakers? How about Apple CarPlay coming standard in vehicles? Podcasts? Artists creating music on TikTok from their bedroom? YouTube? Twitch?
