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Are there still Gems on the AM band?

That's the challenge. You can talk to people all day, every day and tney tell you tey want to hear oldies or smooth jazz or the format WNNJ is switching to. The problem is they over-estimate the draw that music will have or don't care for the presentation. Music is the most important thing most radio stations do, but if it's not presented correctly they won't stick around.
 
Besides the big News/Talk/Sports stations, the future for the small or medium sized AM broadcaster is to serve the under served; be it with a foreign language format, a format aimed at older demographics, religion, or a format aimed at a small or rural portion of a market.
 
I program a small (NON market) AM station in North Georgia. It is an hybred of Oldies, Classic Rock, with some 80's Top 40 and Country Crossovers. Why this combination? Simple, 99% of the stations that reach this area program Country. Added to the music mix, we do LOCAL programming. This means Chamber Of Comerce reports, and things like The President's Report for the local college (and it doesn't hurt that the President is a former political figure in state politics!). And we occasionally carry sports like local High School football and the Junior College World Series (the local college made it last year!). This station is only a year and a half old. We put it on the air from scratch. How are we doing? It is already turning a profit. I think (yes, my opinion) if you put a station on with an interesting mix of music and LOCAL programming, the listener will find it. And yes, they will listen to music on AM. As this station is in a resort town, we also have streaming listeners in several states that have an interest in the local area.
 
JohnAllan said:
I program a small (NON market) AM station in North Georgia. It is an hybred of Oldies, Classic Rock, with some 80's Top 40 and Country Crossovers. Why this combination? Simple, 99% of the stations that reach this area program Country. Added to the music mix, we do LOCAL programming. This means Chamber Of Comerce reports, and things like The President's Report for the local college (and it doesn't hurt that the President is a former political figure in state politics!). And we occasionally carry sports like local High School football and the Junior College World Series (the local college made it last year!). This station is only a year and a half old. We put it on the air from scratch. How are we doing? It is already turning a profit. I think (yes, my opinion) if you put a station on with an interesting mix of music and LOCAL programming, the listener will find it. And yes, they will listen to music on AM. As this station is in a resort town, we also have streaming listeners in several states that have an interest in the local area.
Click to expand...

There's also WNNG-1350 AM out of Warner Robins, Ga.
 
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