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Tylerbreeze
Guest
took them long enough to add an HD-2, 8 years and look what they do with it....now their are two mouses in the market.
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Where's the other Radio Disney? WWJZ airs Catholic programming since last August.
The other Radio Disney in Philadelphia is WXTU-HD3.
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Tylerbreeze
Guest
They just added an HD-3 this morning and you guessed it its Spanish, if stations keep wasting their sub channels I can understand why HD is not taking off.
I don't have an HD radio. They don't make a simple table radio or portable HD radio, that I've ever found, only more expensive HD radio's. Given the lack of programming, why spend the money.
I'm assuming Radio Disney pays to air on any station's HD frequency. Probably same with the Spanish station. From a business sense, WJBR is making some extra cash by airing both on their HD frequencies. HD isn't rated, correct, just as online listening isn't rated, correct? So this seems like a pretty smart move for WJBR.
I'm assuming Radio Disney pays to air on any station's HD frequency. Probably same with the Spanish station. From a business sense, WJBR is making some extra cash by airing both on their HD frequencies. HD isn't rated, correct, just as online listening isn't rated, correct? So this seems like a pretty smart move for WJBR.
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Tylerbreeze
Guest
insignia table top ns-hdrad, portable ns-hd01 and sparc table top shd-tr10, all three go for around 50.00 and in delaware no tax, if that price does not break your budget...
Thanks, I'll try to find these. Thanks.
Besides feeding a translator or renting the channel to someone, what is the purpose of HD-2,3,4 channels? Really.
HD and streams are/can be rated. HDs usually get most ratings via an FM translator, but I think I've seen one or two pop on the bottom of the ratings list themselves.
And station streams have also popped in low in the ratings in some PPM markets (0.1, 0.2 range), but they are rated as well.
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kf4rca
Guest
How are the Disney stations doing where you are? They pulled the plug on the one they had in Atlanta (WDWD-590). They couldn't sell local spots. Surprised they stayed with it as long as they did. It was an O&O. Bad dial location was what did them in.
IMHO if Radio Disney went on air on full FM signals in big markets they could make a huge earthquake (actually in all South America they have really good numbers and even lead the market in some countries being on full power FM stations). No HD's, no XM, a big FM signal in every single top market and a Disney-like marketing job would do the trick.
But the Disney stations in Latin America are basically Adult Contemporary, with the target being the equivalent of "soccer moms" in the US (middle class, urban women 25 to 44). That is a definable target in Latin America but a highly fragmented one in the US, with AC, Hot AC, Country, Urban AC all taking pieces.
What those Disney stations are not is "kids radio". They are also not owned or operated by Disney, but, rather , operated as a franchise like McDonalds.
HD-2 and beyond channels are rated, and are separately encoded. If they have an associated translator, the translator and the HD channel share the encoding.
Streams of licensed terrestrial stations are rated, and frequently show up in the Nielsen ratings. They are encoded separately from the analog on-air signal and are listed separately from the analog signal in the reports unless they are a 100% simulcast and select Single Line Reporting (SLR) specifically.
David (or should I call you Eduardo? i never know!) All that you say is correct, Radio Disney is a franchise in all South America except Argentina where they have the regional headquarters and make the running rules for all the other countries, but as a franchise they work really good and make impressive numbers. They are certainly not a kids radio. What you say about AC/ Hot AC, Country, Urban AC, etc is true but with a strong brand like Disney and the marketing machinery they have all over the world wouldn't they work? Everybody loves Disney, especially in the US, and especially moms!
"Eduardo" is my second given name, like "Juan José".
I have not listened much to any of the Disney stations in Latin America lately, but did pay some passing attention to the Disney in Buenos Aires when I was working with a rock station called Mega there. What the station had, as many agency people told me, was a good profile in higher income households and was a more affluent alternative to La 100 on one side and Rock & Pop on the other. In other words, it sold mostly due to the higher income appeal.
The same is true in places like Ecuador, where another Disney succeeds mostly because advertising is bought based on socioeconomic level, not age. That kind of buying practice is much less common in the US, and the AC field is crowded and well served in the US. Adding the Disney name would raise the question of "why" if there is no programming for kids; it might even be negative for moms.
So you worked in Mega 98.3 "Puro Rock Nacional"? Great station! One of my favorites with the old versions of Rock N' Pop and Metro.
I've worked with Radio Disney back in my home country and have many good friends there. I see your point with Disney in the US vs South America, in SA Disney is pure ABC1 and it's true, the Top40 format here in the US is overserved with AMP, MIX, Q, Y, Z or whatever letter you may like. I think the big differential that RadioDisney could have (indeed, is the big differential that has in all SA) is the direct access to shows and events, meet&greet, etc. The uniformity of imaging and sound (If I remember they even have a preset for the Orban that they make all stations use and a list of approved hardware to run the station so they sound all the same-ish) and the strong street presence, everywhere from a movie theater to a shopping mall or beaches you see and hear RD. I don't think this happens much with other said stations here, but I'm just guessing since I'm quite new to the US market and I have plenty to learn.
I've worked with Radio Disney back in my home country and have many good friends there. I see your point with Disney in the US vs South America, in SA Disney is pure ABC1 and it's true, the Top40 format here in the US is overserved with AMP, MIX, Q, Y, Z or whatever letter you may like. I think the big differential that RadioDisney could have (indeed, is the big differential that has in all SA) is the direct access to shows and events, meet&greet, etc. The uniformity of imaging and sound (If I remember they even have a preset for the Orban that they make all stations use and a list of approved hardware to run the station so they sound all the same-ish) and the strong street presence, everywhere from a movie theater to a shopping mall or beaches you see and hear RD. I don't think this happens much with other said stations here, but I'm just guessing since I'm quite new to the US market and I have plenty to learn.
Disney was never interested in selling local spots, that's not what RD was for. Certainly not why it got sold or flipped.
Spanish isn't wasting any space, if anything that's smart to put an under served or niche format on HD.
I was hired by Votionis / Emmis (the Hadadd and Emmis joint project) to find and implement a new format for the unsuccessful "Radio News" 98.3 in Bs. As. Fortunately, with research, a very great staff and a good technical facility we reached #1 in less than a month in the IBOPE ratings. I was responsible for programming up until Emmis pulled out in 2005 due to the economic and currency crisis.
There is a difference in the focus of what was Radio Disney in the US and that of Latin America. In the US, it was targeted at kids, but mothers could enjoy both the music and the safe environment knowing that "nasty" songs were not going to get aired. In other words, no "Mommy, what's a 'ho'?" questions from the kids. In Latin America, it's an AC/Hot AC aimed at upper middle and upper income young women, principally.
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