lovejamminoldies said:
For being a top 40 market, it's really nothing special.
Let me program the station

175kw... of CHR... Well sorta

I would flip it to Christian CHR

We'd still play Jordin Sparks and Miley Cyrus at least.

*laughs* Just kidding. WNCI overall is a great station. Their not perfect but honestly everyone has their own tastes really and it's impossible to please everyone. I would love to see another station in this market flip to CHR (such as 99.7) and take on WNCI..but as everyone has said no one seems willing or has the backing to step up and do so.
People can say what they want about Columbus radio but realistically someone must be doing something right. People do listen.... and yes we could have other choices if the frequencies where avail but such is life.
Honestly Columbus has a pretty diverse radio dial compaired to some markets i've been too... We have Classical, Christian Rock (you don't find RadioU's format in many places) we have the great mix of World Music etc on WCBE, we have WCRS with their programming and music, we have spanish, we have classic hits (even if the signal is weaker), we have FM sports... We have CD101... there are a lot of choices in this market that others don't have.