• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Are your station's promos frightening advertisers?

Holland Cooke said:
http://www.mcvaymedia.com/newstalk/10/promos-frightening.html
Click to expand...

Here's a wild idea. Instead of just taking Mr. Cooke's opinion at face value and toning down the host drops in that formula promo, why not just throw that formula in the trash? In its place, you could produce a new, compelling promo for these shows each day. One that not only wouldn't frighten listeners, but might make them want to listen to the show. One that might actually entertain them for the 30 seconds it was on the air. And one that might even make your station sound better overall.

Sorry. It's just that I firmly believe imaging done to any rigid formula is a big part of what's killing radio.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom