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Are....

There was a time in America that DJs were very popular. As the big corporations allowed the cost cutting bean counters to run programming, the impact of the dj became less. They took the entertainment out, basically. They came up with the "more music less talk" formats. While that may sound attractive to the listener, it became the beginning of the end of real entertainers on the radio. By shutting up the DJs and having them read 'liner cards' only, they could pay them less money. It became 'cookie cutter radio.' Everybody sounds the same. Nobody stands out. Yes, there are some good morning shows in the USA. However, the talent on those shows are beginning to move on. A lot of these people with talent are not going to work for peanuts. As a result, listeners seek other forms of entertainment. There are more choices of music through the internet, satellite, and ipods.

Consultants will tell you otherwise and back up their philosophies with reams of research data. You can't fight it. I think most of American radio is very dull.
 
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