Re: Vegas Vet & Jon are BOTH RIGHT
Here it is broken down quite simply. Somewhere along the way, in the course of the radio business, somebody took radio way to seriously. Yes radio is a business. Is it a real business like a normal 9 to 5? The answer is NO!
Somebody took something as simple as playing music and tried to turn it into rocket science. We play music and talk over songs. To think there is anymore behind just that is pure ignorance. We are not making a difference in someone's life! We are not saving the world from terrorist! We are not improving the health of others! DJ's simply play a song, either they say something witty or they don't. That is it.
Along the way someone got a huge salary. So how do you justify a huge salary? You create a mirage around the work you do. You start to test songs, you have meetings that go nowhere, or worse yet you become a consultant. Last time I checked guys.... I didn't live in Phoenix, Salt Lake City, San Diego, or any other market other than Vegas. What works in those markets does not work here. To think that something you did in your last market will work in the one you are in now, is just plain stupid.
Vegas is a city and like it or not a city based upon New York and LA. 95% of the population in this town hails from either NY or LA. So if you want to copy a style, copy from either one of those two. Being a DJ is a fun job, you get to be funny everytime you crack the mic. If you think that is unneccessary, then get out of the business. Listeners do tune in for the music but hearing Gold Digger for the 20th time of the day or Holiday, both Greenday and Madonna's, you need a DJ to intro the song and make it fun.
Yes IPOD's are here. Do I know anyone that owns one? Nope. People will always listen to radio. They will always flip the channel when a song they don't like is played and they will always flip the channel when commercials come on. Don't make this business sound harder than what it really is. Remember the roots, play a song, talk over it, be funny, and don't over analyze what the radio business really is. To think you have to test music or tell a jock how to talk is just a horrible ego trip.
Remember PD's, those who cannot do teach!
For eatayork:
"You must not have paid much attention to KEDJ in Phoenix over the last year."
No I did not I live in Vegas.
"When they went "neo" there, the numbers jumped through the roof."
Good for them, I couldn't be happier.
"Forward movement is the old mold, it's for top 40 and youth oriented formats."
I'm a young guy I love the format.
"Music lovers, especially alternative music listeners who are very into the lifestyle, want to know about the music."
I love alternative music. I don't want to know anything else other than where they are playing in town.
"They want to know who played the song they just heard. The only way to get that information is for the jock to give it to them."
No it's not. You can call the jock if your really care or you can get on the internet and type in the lyrics and find 100,000 websites dedicated to just that song.
"Radio is supposed to be about the music, not fart jokes."
Fart jokes are great every once and awhile.
"Remember when radio was good?"
Yup! It was the late 80's and early 90's.
"Bring back the heyday of radio, when people listened for the music, not the jock."
It wouldn't be that way if the FM dial wasn't riddled with so many jocks that have no talent. I like a jock to be funny, I also like him to be informative to an extent.... I also like a jock to get his or her point across in 30 seconds. That is a true talent!
Ohh and by the way eatayork you can eat something of mine. <--- See that is the kind of humor I'm talkin about.
John David Wells you are a great broadcaster.
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Edited by HEYYOU on 12/15/05 09:12 PM.</FONT></P>
