M
mwebster
Guest
If a tree falls in an empty forest does it make a sound?
Arnie has her fans on this board. I am one of them. But I checked. Out in the real world hardly anybody was listening to her. Check it yourself.
Arnie's three former affiliates are low power, small town, dollar a hollar stations. None of them showed up in the Arbitron numbers for either the Manchester (#187) or Portsmouth-Dover-Rochester (#113) markets in the past year.
WTPL, Arnie's current station, got a fractional 12+ AQH share in Manchester (nothing in Portsmouth).
In Concord (#169) this past year, Arnie's three former stations also got fractions. Her soon-to-be-former affiliate WTPL has gotten acey-ducey numbers in Concord.
Talk radio is not a strong performer in any of the New Hampshire markets. And Boston stations are getting better numbers than any of the local stations. The best performing NH talk station is Clear Channel's WGIR/WGIN/WGIP which mostly carries the "usual suspects" from CC's Premiere Radio. Besides, Arnie, no progressive talk radio registers in New Hampshire (including CC's Boston/Framingham PT stations).
It looks like Arnie's problem was economics not SUV's. She did not draw an audience. And one station ended up picking up the cost of her show. Maybe Arnie - as a professional politician - took a page from Brian Malloney's playbook and "re-framed" her departure to make it a cause celebre: She was driven out of radio by the eve-ill car dealers who want to foist SUV's on a gullible public who will no longer have Arnie to protect them. Note: It's Arnie who is doing the SUV spin, not the station.
Arnie did have some name recognition in New Hampshire and still failed to deliver. Why would any stations in larger markets - where she is unknown - want to take a chance on her, given this track record? Numbers weak to non-existant. Hard to sell to advertisers.
It's too bad. She is an excellent interviewer and does a good show. As a commercial talk radio manager, I'd be reluctant. But as a public radio station manager, I'd be very interested. New Hampshire, Vermont or Maine Public Radio (maybe all three) would be prime prospects. She can't sell cars but she might draw pledges. And if she does well regionally, maybe national distribution would follow ("Arnie Arnesen is made possible by a grant from the Honda Hybrid").
Arnie has her fans on this board. I am one of them. But I checked. Out in the real world hardly anybody was listening to her. Check it yourself.
Arnie's three former affiliates are low power, small town, dollar a hollar stations. None of them showed up in the Arbitron numbers for either the Manchester (#187) or Portsmouth-Dover-Rochester (#113) markets in the past year.
WTPL, Arnie's current station, got a fractional 12+ AQH share in Manchester (nothing in Portsmouth).
In Concord (#169) this past year, Arnie's three former stations also got fractions. Her soon-to-be-former affiliate WTPL has gotten acey-ducey numbers in Concord.
Talk radio is not a strong performer in any of the New Hampshire markets. And Boston stations are getting better numbers than any of the local stations. The best performing NH talk station is Clear Channel's WGIR/WGIN/WGIP which mostly carries the "usual suspects" from CC's Premiere Radio. Besides, Arnie, no progressive talk radio registers in New Hampshire (including CC's Boston/Framingham PT stations).
It looks like Arnie's problem was economics not SUV's. She did not draw an audience. And one station ended up picking up the cost of her show. Maybe Arnie - as a professional politician - took a page from Brian Malloney's playbook and "re-framed" her departure to make it a cause celebre: She was driven out of radio by the eve-ill car dealers who want to foist SUV's on a gullible public who will no longer have Arnie to protect them. Note: It's Arnie who is doing the SUV spin, not the station.
Arnie did have some name recognition in New Hampshire and still failed to deliver. Why would any stations in larger markets - where she is unknown - want to take a chance on her, given this track record? Numbers weak to non-existant. Hard to sell to advertisers.
It's too bad. She is an excellent interviewer and does a good show. As a commercial talk radio manager, I'd be reluctant. But as a public radio station manager, I'd be very interested. New Hampshire, Vermont or Maine Public Radio (maybe all three) would be prime prospects. She can't sell cars but she might draw pledges. And if she does well regionally, maybe national distribution would follow ("Arnie Arnesen is made possible by a grant from the Honda Hybrid").
SeeYa