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Article: how cable channels don't look the same anymore

They talk about the fractured audience. With the crap they are putting on, and getting further away from the original brand, they are fracturing it even more. But again, they could care less about the brand, they just want to chase after the money.
 
The original poster said it... did we really need someone to write an article about what we already know?
 
Wait, a business seeking to, you know, maximize profits? Oh the horror, oh the HORROR.
 
imhomerjay said:
Wait, a business seeking to, you know, maximize profits? Oh the horror, oh the HORROR.

Interesting, though, to see what people think about this when reading the comments below the articles.

As registered USA Today members represent a more diverse audience than we see here at R-I, it was very interesting to read their perspectives on this. Overall, basically the same as we see here. Only about 1 in 5 were supportive of what's being programmed; the rest seem angry about it. Hardly scientific, but interesting to see that our various points of view here on this board aren't really out of the mainstream.

I can sum this trend up in one sentence: large corporations programming to the lowest common denominator. And it shows.
 
... especially on VH1 and MTV - or, what used to be VH1 and MTV, anyway...
 
"If you provide quality programming, people will find you," says host Todd Newton, a veteran of game-show network GSN and retailer HSN. "People into game shows are going to find us."

The first sentence above is either redundant or GSN no longer stands for Game Show Network. Many folks know the initials of these networks, but some of them don't acknowledge them in promotions anymore. Initials have to mean something, but I guess a groups of letters with no acknowledged meanings help some cable and satellite TV networks expand beyond their original intents.

I wish I still had access to Game Show Network, but my local Comcast cable system moved it to a digital cable tier a few years ago. I may see it on a regular basis again by February 17th, 2012, which is the current date set for when cable TV systems across the United States must stop providing analog cable TV services.

Even though some of the Travel Channel’s programs, including my favorite program of theirs titled “Man v. Food” (I don’t like the host’s occasional speech enhancers, or expletives, but I still enjoy the program), focus on food, they still take viewers and listeners to different places around the world.
 
Internet posters tend to just b---h to hear themselves do it, be it on a message board here or on comments sections of newspapers. The common bond: the comments mean zilch. Money does, as is the nature of, what's it called again, oh, yeah, a free market.

The first programmer that runs a profit-and-loss-based business based on message board comments will also be, deservedly, the last.

It's easy to complain about the programmers, but, as usual, that's got things all reversed. It's about what people choose, on their own and for their own reasons, to watch in enough numbers to make it profitable for someone to program to those tastes.

Wonder if this was a new record for the tired old MTV/VH1 chestnut?
 
People talk about the so called "Free market." What they forget is cable TV and indeed TV itself is NOT a free market.

Whilet it's true free market works best, it only works best in a climate where it truly is free.

A free market means anyone with the money can go into that business and compete. But that isn't true. If I have a hundred million dollars I can't just start up a TV station or cable channel. I have to have a license to put a TV station on the air and if no one wants to sell, I'm out of luck. Same with cable TV, there are supposedly only so many slots on a cable system to go around.

Thus it's not a true free market.
 
If several hundred cable channels exist, yeah, it's effectively a free market. And continued technological advances will do just what it has for many, many years--increae the capacity. The satellite guys are doing it regularly, as are the cable guys, and the telephone providers have the advantage of just having built a network for this reality.

Since this wasn't originally about over the air broadcast, it didn't enter into the equation, though perhaps we should move to a free-for-all system, in which no one can pick up any signals if they're using an antenna. There are technological limitations, even in a free marketplace. It doesn't mean anyone can simply ignore little scientific issues about bandwidth and such. That said, however, worrying about over-the-air broadcasting is silly to begin with here in 2010. With the Web and on-demand services, you don't need to even have a so-called "linear channel" to begin with. Welcome to the new century.
 
imhomerjay said:
If several hundred cable channels exist, yeah, it's effectively a free market. And continued technological advances will do just what it has for many, many years--increae the capacity. The satellite guys are doing it regularly, as are the cable guys, and the telephone providers have the advantage of just having built a network for this reality.

I disagree. What has developed is not a truly free market by any means. Not even close. We have a limited number of corporations which own cable channels and a limited distribution network (your cable system, Direct TV/Dish and maybe Fios/U-Verse). Cable, which is franchised and without direct competition in the vast majority of areas, enjoys a more than 75% share of the audience. You're not getting independent start-ups on cable because they simply can't get carriage.

Deals struck between the cable systems and the likes of CBS, Viacom, FOX, NBC-Universal, etc. tend to rule what is offered. If it were truly a free market, you'd see other start-up channels popping up to replace those which have become homogenized. But, in a marketplace with only 4 or so major players, there isn't room for that to happen and we get the same crap all over basic cable. Those 'new players' who want to take a shot at replacing the previous programming of TWC or CMT or the old A&E can't even start to get off the ground because they'll never get carriage. Dish Network was about to air a new weather channel (the "Weather Cast") and that was scotched when a new deal was struck with NBC-Universal for continued carriage of TWC. The new station didn't die for lack of viewership because it didn't even get far enough to be tested.

As the established programming providers have a lot of leeway when it comes to exclusivity, they can readily change 'formats' as they see fit - once they're on most cable systems. In doing so, they often drop the niche and go for the easy mark. Again, programming for the very lowest common denominator.

Apparently, based on cable ratings, the collective IQ of the US population continues to plummet. And we get the complaints from those who actually know better. Amazing to me is your failure to recognize that there are a lot of people who are pissed about these changes. Your posts imply that you are tone deaf when it comes to this issue.
 
BRNout said:
As the established programming providers have a lot of leeway when it comes to exclusivity, they can readily change 'formats' as they see fit - once they're on most cable systems. In doing so, they often drop the niche and go for the easy mark. Again, programming for the very lowest common denominator.

I think they start with the niche to get carriage. After they are on enough cable systems, they then drop the niche and go for the quick bucks. What I don't think they have taken into consideration, however, is that when they are all programming like everyone else, what then? When they all have game shows, and reality shows, and talk shows and the entire cable programming is one big homogenized mess, how do you stand out? They simply run people off to the internet.


Apparently, based on cable ratings, the collective IQ of the US population continues to plummet. And we get the complaints from those who actually know better.

Not just cable ratings, look at broadcast TV. Someone touched on it earlier. They are programming to the lowest common denominator. Go for the quick bucks. To hell with quality programming, we want cheap programming.





Amazing to me is your failure to recognize that there are a lot of people who are pissed about these changes. Your posts imply that you are tone deaf when it comes to this issue.

I have noticed that imhomerjay simply learns what side most of the people are on for a given topic, and he chooses the other side. He appears to be tone deaf about lots of stuff. Only wants to provoke a response.
 
BRNout said:
I disagree.

Which is hardly evidence of…well, anything.

BRNout said:
What has developed is not a truly free market by any means. Not even close. We have a limited number of corporations which own cable channels and a limited distribution network (your cable system, Direct TV/Dish and maybe Fios/U-Verse).

No one said it was cheap. You need deep pockets to enter many a business successfully. You start small and build. Doesn’t change that there’s not a legal barrier in place since the rules now make it clear no municipality may enter into any new exclusive agreements with a particular provider. That makes it open.

Hmmm, sounds like one of the great conservative principles in action. Ah, but since you don’t happen to like the outcome, that somehow makes it different.

BRNout said:
Cable, which is franchised and without direct competition in the vast majority of areas, enjoys a more than 75% share of the audience.

That would be very compelling if only it had the advantage of being true. But why let that stop you now.
It’s franchised, as is FiOs and U-Verse—and, as noted above, the law no longer allows new exclusive franchises, period (as I learned from the last town I lived in when they were holding franchise hearings). But satellite isn’t and is available in…what’s that phrase…oh, yes, the vast majority of areas. (And no, just because someone’s Uncle Larry lives in a house without a view where they can pick up satellite doesn’t negate the fact). I did some fact checking because it interested me, and more than 30% of people—and growing—get paid TV service from one of those types of companies (and 20 years ago it was about five percent). A little google news shows that virtually every quarter, they’re getting more customers.
Sticking your fingers in your ears and pretending it’s not competition changes nothing.

BRNout said:
You're not getting independent start-ups on cable because they simply can't get carriage.

Um, yeah, business is hard. You don’t get shelf space at national retailers without hard work and a good product offering, and you don’t get a slot on a satellite or cable lineup without the same. But those that do offer something of value on good business terms do get it. Every schlub of the street can’t get their cable channel on DirecTV any more than they can get their “amazing” pasta sauce in the Piggly Wiggly just because they want to. But the pasta sauce entrepreneur and the guy with the great content idea can still grow their business the “new old-fashioned” way. Get it online, get people to pay attention, and if you come up with something compelling enough, use that as your way to convince the satellite or cable guys that you’re a good value, or the supermarket guys that they should devote some shelf space to you. You know, actually earn it.

A pesky little fact iss that there are something like 500+ total channels out there by one report I found. 500 compared to…what…a half dozen choices two generations back when there was zero---nada—chance of getting anything remotely resembling a niche channel, no matter how you define it, in front of a national audience. As always, though, you ignore that.

BRNout said:
Deals struck between the cable systems and the likes of CBS, Viacom, FOX, NBC-Universal, etc. tend to rule what is offered.

You mean perfectly legal business contracts?

BRNout said:
If it were truly a free market, you'd see other start-up channels popping up to replace those which have become homogenized.

About as soon as I’d see the sky turn pink.

For some reason this seems to pain you, which may be why you ignore this: people aren’t tuning away from most of those channels. There’s simply no significant money to be made from playing a linear stream of music videos anymore. I’m sorry, but the days of “The World Premiere Video from Duran Duran!!” are dead. No one is going to get carriage for such an animal because anyone with an ounce of business sense can figure that out. Likewise, they can figure out that a sustainable business needs to factor in both costs and expenditures, and that sometimes you trim the expenditures when they’re not generating the income to justify them. (Another item you fail to address.)

BRNout said:
But, in a marketplace with only 4 or so major players,

Which isn’t the case here, rendering the argument utterly irrelevant.

BRNout said:
there isn't room for that to happen and we get the same crap all over basic cable.

Has it entered your brain that what you like may be crap to someone else? Just wondering. But that aside, it’s demonstrably false. You select only certain examples and pretend they’re true across the board because that lie is the only way to make the argument work.

BRNout said:
Those 'new players' who want to take a shot at replacing the previous programming of TWC or CMT or the old A&E can't even start to get off the ground because they'll never get carriage.

Yeah, that CMT sure has zero competition. Wait..what’s that? Oh, yeah, a little thing called GAC. Ooops, sorry about blowing that argument with another fact.

BRNout said:
Dish Network was about to air a new weather channel (the "Weather Cast") and that was scotched when a new deal was struck with NBC-Universal for continued carriage of TWC. The new station didn't die for lack of viewership because it didn't even get far enough to be tested.

I coulda been a contendor, I tells ya.

I know this one strikes close to your heart, thinking that there must be enough weather nerds out there who would show the world that all meteorologists all the time will be a viable business now. It’s called a negotiating ploy. No more, no less. If it’s still a viable model, someone can prove it out. Go for it.

BRNout said:
As the established programming providers have a lot of leeway when it comes to exclusivity, they can readily change 'formats' as they see fit - once they're on most cable systems. In doing so, they often drop the niche and go for the easy mark. Again, programming for the very lowest common denominator.

You mean a business in this country is free to maximize its profits? How very, very non-socialist. What next, stores can choose what to put on their shelves to make more money? Restaurants being able to adjust menus in response to changing tastes? Where will it all end?!?

BRNout said:
Apparently, based on cable ratings, the collective IQ of the US population continues to plummet.

Everyone is stupid but BRNie. Check. Heard that refrain many times, glad we got it in again.

BRNout said:
And we get the complaints from those who actually know better. Amazing to me is your failure to recognize that there are a lot of people who are pissed about these changes. Your posts imply that you are tone deaf when it comes to this issue.

Not once did I say there weren’t people who aren’t pissed. But it’s a business, and businesses are there to take in more money than they put out. Realities change, and pretending they don’t is a recipe for bankruptcy court. Fondly recalling the past is all well and good, trying to live in it is a personal choice…but conducting businesses in it? Um, well, not so good if your job is actually to stay afloat.

If, in fact, there’s any tone deafness, it appears to come from the sector that can’t come to grips with simple facts about business.
 
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