We have often discussed music testing at radio stations, and Inside Radio just did an article on one of the national music testing companies:
www.insideradio.com
The point of their article is that the testing is showing a commonality between country and pop listeners. No surprise to me, since I know the passion of country music audiences. It's not as high as, perhaps, passion for Taylor Swift. But it's certainly higher than rock or alternative artists. One artist, Jelly Roll, has seen attendance at his shows increase once he started to receive country radio airplay. Within one year he went from selling out 5,000 seat theaters to selling out 20,000 seat arenas. Meanwhile, Luke Combs and Morgan Wallen are selling out stadiums, sometimes for multiple nights.
Integr8 USA: Pop And Country Share Combs And Jelly Roll, While Shinoda Doubles Down At Alternative.
While the two top-testing songs stay the same as on last week's Integr8 USA Pop, Country and Alternative national callout charts, there are debuts on each, along with some notable
The point of their article is that the testing is showing a commonality between country and pop listeners. No surprise to me, since I know the passion of country music audiences. It's not as high as, perhaps, passion for Taylor Swift. But it's certainly higher than rock or alternative artists. One artist, Jelly Roll, has seen attendance at his shows increase once he started to receive country radio airplay. Within one year he went from selling out 5,000 seat theaters to selling out 20,000 seat arenas. Meanwhile, Luke Combs and Morgan Wallen are selling out stadiums, sometimes for multiple nights.