Does everyone who participates here realize a radio station is a business - like a c-store, like a big box, like an airline, like a hotel, like... ?
There's so much money that comes in [revenue], and expense that goes out.
If everyone does their respective job, everyone has a job they enjoy. If the station's content is compelling enough, advertisers want to be a part of it. Everyone gets paid; everyone enjoys their industry choice.
If some part of the business doesn't function all suffer - airline doesn't sell enough seats, flights are cancelled, people lose their jobs, and so on. If the business community doesn't see value in your radio property as an advertising vehicle, people lose their jobs.
You can claim companies are villians - owners are villians - point your middle finger at any employer you want. More than all the corporate crap that can roll downhill, folks on the front line determine the success of a radio station. If local employees cannot deliver content competing enough to draw advertisers, companies look to other sources. If sales staffs suck at helping advertisers be successful using our product, people lose their jobs. If local management doesn't provide vision, direction, training, help to the staff, the business bleeds money and people lose their jobs. And ultimately, the owner holds all the bills in their hands that have to be paid.
Some here suggest it sucks to have to work for someone else. I've done the "owner thing" once, and was damn glad some other fool was willing to pay us to get out of the ownership side of small market radio. I'm happy to work for a big company, with health benefits, a 401k, and very little personal risk. It is very stressful to have your employee's financial lives in your hands - its even more stressful to have all the bills in your hands at the end of the day, with a business that's failing, while your folks can just walk away at the end of the day [frustrated or not] and not have any further responsibility for it.
