Let's analyze the PPMs for August.
Top 5: B, OGL, Wired, Q, KY
Bottom 5 (in-market): WFIL, WTTM, WUBA, WHAT, WURD.
Lowest ranked in-market FM: WPPZ (Comm), WRTI (non-Comm)
WJJZ ends its life at number 17 and with a built-in almost 4 1/2x defecit against target WBEB.
YSP up, MMR and RFF MGK all down. Apparatly, so far so good for the new approach on YSP.
WBZC went from 24K down to not even registering a blip.
Big downs for ISX and PHT. 1210's slump probably due to the Phillies stinkin up the joint. XTU up.
Top 5: B, OGL, Wired, Q, KY
Bottom 5 (in-market): WFIL, WTTM, WUBA, WHAT, WURD.
Lowest ranked in-market FM: WPPZ (Comm), WRTI (non-Comm)
WJJZ ends its life at number 17 and with a built-in almost 4 1/2x defecit against target WBEB.
YSP up, MMR and RFF MGK all down. Apparatly, so far so good for the new approach on YSP.
WBZC went from 24K down to not even registering a blip.
Big downs for ISX and PHT. 1210's slump probably due to the Phillies stinkin up the joint. XTU up.