If you've ever asked around the Boston metropolitan area randomly, or go and ask around randomly, what radio stations do you know along the broadcast AM ?... , FM ?... , HD ?... radio dial ?... , what are you told?... Today a few random people at a shopping mall including folks in electronics sales, remarked they don't listen to radio, don't know the radio dial, don't know npr national public radio, don't know kiss108 wxks, don't know wbz newsradio. They use other mechanisms for listening to audio content. For an intensive radio user the responses are unexpected !
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Ask around the Boston metropolitan area what radio stations do you know?
- Thread starter thezak
- Start date
thezak said:
People pay almost ZERO attention to calls, dial position. I was at a Poker Game in a house in Concord NH 2 weeks ago and they were listening to 104.5 WXLO (Monster Signal BTW, I can pick up as far north as Laconia)...and someone asked the homeowner what station he was listening to, the homeowner said "Frank 104". I bit my tounge real hard and said nothing.....The owner was thinking he was listening to WLKZ 104.9 Wolfeboro's OLD format! LMAO at that one....good thing he doesn't have a diary (to my knowledge).
People pay almost ZERO attention to calls, dial position.
When I was at WBZ-AM in the 80s, I was asked to cut a recip trade deal with WCVB. They refused, saying that people would equate our calls with WBZ TV, and our ads (it was a campaign starring Dave Maynard in various ridiculously dangerous situations - one of the best radio campaigns ever, IMO) it would be the equivalent of letting a direct competitor advertise on their air.
Our response was to maintain that while people recognize radio stations by their call letters, they universally recognize television stations by their dial position....people knew our sister television station as 'Channel 4' and not as "WBZ-TV." In support of this, IIRC, we had research that showed that almost nobody knew that Channel 5" was also WCVB-TV.
I think we still lost round 1, but 'CVB eventually came around.
Regards,
TSB
When I was at WBZ-AM in the 80s, I was asked to cut a recip trade deal with WCVB. They refused, saying that people would equate our calls with WBZ TV, and our ads (it was a campaign starring Dave Maynard in various ridiculously dangerous situations - one of the best radio campaigns ever, IMO) it would be the equivalent of letting a direct competitor advertise on their air.
Our response was to maintain that while people recognize radio stations by their call letters, they universally recognize television stations by their dial position....people knew our sister television station as 'Channel 4' and not as "WBZ-TV." In support of this, IIRC, we had research that showed that almost nobody knew that Channel 5" was also WCVB-TV.
I think we still lost round 1, but 'CVB eventually came around.
Regards,
TSB
A
ArtSpooner
Guest
Piece of CakeTSBench said:
Piece of Cake
Yikes. When folks remember obscure punch lines from a 25 year old local advertising campaign, I'd say that qualifies as one of the greatest campaigns ever.
Even I had forgotten about that. Thanks for the memory jog. Now I have to try to not think about Dave Maynard hanging off Joe Greene's pontoon for the rest of the weekend.
Regards,
TSB
Yikes. When folks remember obscure punch lines from a 25 year old local advertising campaign, I'd say that qualifies as one of the greatest campaigns ever.
Even I had forgotten about that. Thanks for the memory jog. Now I have to try to not think about Dave Maynard hanging off Joe Greene's pontoon for the rest of the weekend.
Regards,
TSB
One of many Maynard promos:
https://www.youtube.com/watch?v=CfktFYTZJqA
I remember people (outside of radio) talking about those spots--they created quite a buzz! Always wondered what was next, but you knew "piece of cake" was somehow going to be part of the running gag.
I had heard years ago while studying at Emerson that the idea for the campaign resulted from "piece of cake" being some kind of an "in-house joke " but never knew what the reference was actually all about. Any truth to that? Was it something the profs didn't want to disclose openly for fear of "inappropriateness"?
You just don't see promotion like this anymore!
https://www.youtube.com/watch?v=CfktFYTZJqA
I remember people (outside of radio) talking about those spots--they created quite a buzz! Always wondered what was next, but you knew "piece of cake" was somehow going to be part of the running gag.
I had heard years ago while studying at Emerson that the idea for the campaign resulted from "piece of cake" being some kind of an "in-house joke " but never knew what the reference was actually all about. Any truth to that? Was it something the profs didn't want to disclose openly for fear of "inappropriateness"?
You just don't see promotion like this anymore!
A
ArtSpooner
Guest
I know this isn't a Dave Maynard thread, but I didn't bring him up and he's always been one of my favorites. I don't know if he ever turned it into an actual ad, but he broke his leg or ankle or something and was being transported to work in a limo. David decided to mimic one of the popular commercials running at the time and every time his limo would stop at a light, he'd roll down his window and offer the person in the next car over, a jar of Grey Poupon mustard. His limo would pull away leaving the person in the other car staring at their jar of mustard. I realize this makes no sense unless you've seen the actual Grey Poupon commercials, but his description of these encounters cracked me up.TSBench said:
Anyone remember the SPUU?
Whenever I've dated a new girl and the conversation got to my career working in radio, I always ask which stations she listens to. I ALWAYS get a list of frequencies. I almost never get brands, and I've never once heard call letters. (I'm in my late 20's, so most of these females range from early 20's to early 30's.) The noted exception in the Boston area is Kiss 108. Half say they listen to "Kiss 108," the other half say they listen to "107.9."
When I talk to other people I meet about radio, I'll get call letters from the 45+ crowd, but only if it was used as the station's brand.
The general radio listening public is all about the frequency. I think that's why you see a lot of stations dropping their rounded off frequencies across the country for the actual digital dial position.
When I talk to other people I meet about radio, I'll get call letters from the 45+ crowd, but only if it was used as the station's brand.
The general radio listening public is all about the frequency. I think that's why you see a lot of stations dropping their rounded off frequencies across the country for the actual digital dial position.
ArtSpooner said:
The topic of the thread is "What radio stations do you know" so discussion of Dave Maynard would be entirely appropriate, IMO. That campaign created an awareness of WBZ and it's morning show, even if it wasn't your "cup of tea." OK, "piece of cake". You still KNEW about it! Just like Grey Poupon! It wasn't everyone's mustard, but there was hardly a soul who wasn't aware of it's existence! How many college kids were driving around imitating that commercial? I think many of us could envision Dave doing something like that too!
https://www.youtube.com/watch?v=itHhhYxqSSE
What's SPUU? Curious about that one!
A
ArtSpooner
Guest
frnkp2000 said:
TSBench said:
The oldest Advertising on TV w/o video I remember was the great "How many cookies did andrew eat...AN(drew)8-8000".....about 45 years ago but as a kid it stuck with me (Albany Carpet Cleaners)...
And to the guy dating the 20s and 30s women.....I am surprised ANYONE calls Kiss 108 by it's 107.9 dial position.
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