Ask: "COULD YOU MAKE MONEY IN THE NEXT 60 SECONDS?"

[Holland Cooke]

I’m always impressed when I hear stations using unsold commercial inventory to invite local go-getters to apply for Sales jobs.
But I’m not always impressed by the copy I hear.

Often, copy hints-at the considerable upside there still is selling radio…but, like too much programming content, it just doesn’t “jump-out-the-speaker.”

Try something-along-these-lines:

COULD YOU MAKE MONEY IN THE NEXT SIXTY SECONDS?
RIGHT NOW, YOU, AND THOUSANDS OF OTHER PEOPLE, ARE LISTENING TO WXXX. THOUSANDS.
AND JUST LIKE YOU, THEY’RE ALL CONSUMERS...THE PEOPLE LOCAL RETAILERS WANT TO MEET.
IN THESE SIXTY SECONDS, YOU COULD HELP AN ADVERTISER TELL A STORY.
AND YOU MAKE MONEY IF YOU’RE THE WXXX ACCOUNT EXECUTIVE WHO MADE IT HAPPEN.
HOW MUCH MONEY YOU MAKE IS UP TO YOU.
ARE YOU “A PEOPLE PERSON?” ARE YOU “AN IDEA PERSON?”
GRAB A PEN.
THE PHONE NUMBER YOU’RE ABOUT TO HEAR WILL PUT YOU INTO A SPECIAL VOICEMAIL.
SFX: telephone ring, caller’s perspective
FX: EQ voice to sound like voicemail greeting:
IN THIRTY SECONDS OR LESS, TELL ME, [GSM's name], YOUR PERSONAL GOALS.
AND HOW YOUR ASSETS AND SKILLS, AND OUR FRANCHISE, CAN MAKE YOUR GOALS A REALITY.
HERE’S THE NUMBER: [number]
SFX: voicemail time-out beep
Voice, NO EQ: THAT’S [repeat number]

From my monthly newsletter,
HC
www.HollandCooke.com

PS: Go Sox! (RED, that is.)

 

[tcsnrayp]

I’m always impressed when I hear stations using unsold commercial inventory to invite local go-getters to apply for Sales jobs.
But I’m not always impressed by the copy I hear.

And I am always impressed with Holland Cooke and his ideas! When my billings were up I read him every month. If I had the scratch I'd still be a subscriber.