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Assessing the coverage of the tragic crash

News events such as the awful crash in Clarence Center bring out the best, and worst, of local television news. As I watched from afar, it was reinforced to me, just how relevant the business of local television news still is. In no particular order, here are some of my observations--good and bad:

--Former Rochester reporter Dave McKinley was spectacular in the early hours of this tragedy. His reports for WGRZ, and simulcast on CNN,
were very informative. Dave delivered under tough circumstances.

--From a Rochester standpoint, kudos go to the folks at Channel 8. They first reported the crash on their Fox broadcast at ten, led their
11pm show with it, and displayed a still photo of the fiery crash as they signed off on Thursday night at 11:30pm. I don't think the other
Rochester tv stations even mentioned the crash in their Thursday 11pm shows, in hindsight pretty astonishing.

--WHEC's Catherine Varnum did a solid job Friday morning and was smooth talking live with Matt Lauer on the Today show. It's not easy
going from talking to a local audience to a national one, she was very solid.

--Website coverage: WIVB-TV in Buffalo was the first to have it, about 10:35pm Thursday night. WROC-TV also had it on their site by
around 11pm. The Rochesterhomepage.net site, while I think the url is absurd, has become a "go to" site for local news, weather and
sports. Content-wise, they are putting the hammer to the other stations. They have made quantum leaps in their online coverage and
they really know how to "breakout" a big story on their main page. They should be commended, because the site used to be awful. 13 and
10 were at least an hour behind before getting anything on the web. 8 has caught up to and even surpassed

--Good move by 10 to put Jennifer Johnson in the field. I am a big believer in getting your front line people on the big story at any cost
and I think it helped her credibility, as well as that of the stations. Also, Berkley Breen did a nice job in the early going out there, as he
normally does.

--Smart move by WROC bringing a main anchor to help front the early coverage. They were the only ones to do it. Why wouldn't any anchor
want to be part of this coverage as its unfolding? Even Axelbank, whom I once referred to as a John Stossel in the maiing, did yeomans
work Friday morning. He is tenacious and will not be in Rochester much longer. He's good.

--Did not like the Friday night 11pm pairing that WHAM-TV chose. Don Alhart with Ed Moody. Sorry but it looked real awkward. Don solo
would have been much better. Moody is a fine talent, but side by side with Don doesn't work, at least not for any male anchors with
the exception of Doug Emblidge.

--Patrice Walsh brought some much needed veteran flare to the coverage later on Friday for 13, and Elizabeth Harness and Matt Molloy
were a great tandem late for the 8.

So there are some observations. Hats off to all of the videographers, truck ops and producers who logged enormous hours to bring the Rochester viewers coverage. It was an exhausting 24 hours and I think, for the most part, they did the tv business proud. Just some random thoughts...
 
Can't really fault the Rochester (or Syracuse) stations for taking so long to get on the ball with this.
Even though the crash happened at 10:10, it took the AP more than 90 minutes to get anything on the wire.

Obviously, expect Buffalo to be aware since they're close enough to hear about it all on their scanners, and likely had witnesses calling when it happened. Rochester stations would have had to hear about it either through one of the Buffalo stations, or perhaps Rochesterarians who just happened to be in/near Buffalo and saw or heard something there.

Didn't get to see much of what the Syracuse stations did, but it seems WSYR 9 had the best of the bunch. The other 2 Syracuse stations led their 5pm shows Friday with generic network :01 live hits, but WSYR had two of its own reporters live at different locations.

Was interesting, however, to see Berkeley Brean doing the generic network live hits for NBC on Friday morning. Good thinking on NBC's part to allow a local reporter to handle those, rather than waiting for a network reporter to arrive, for the sake of it being a network reporter.
 
Rochesterhomepage.net is the worst local news website, bar none. It's not just the url that's the problem. The layout is very unprofessional, and it looks like websites looked 15 years ago. Very difficult to find ANYTHING on that site. A huge disservice to WROC. It's a complete joke.
 
Channel 13 actually mentioned the crash 3 times in their news Thursday night, airing the same Buffalo News picture as 8, which was the only image available early on.
 
Apparently her boss didn't think so, she has been let go.

prompter said:
News events such as the awful crash in Clarence Center bring out the best, and worst, of local television news. As I watched from afar, it was reinforced to me, just how relevant the business of local television news still is. In no particular order, here are some of my observations--good and bad:

--Former Rochester reporter Dave McKinley was spectacular in the early hours of this tragedy. His reports for WGRZ, and simulcast on CNN,
were very informative. Dave delivered under tough circumstances.

--From a Rochester standpoint, kudos go to the folks at Channel 8. They first reported the crash on their Fox broadcast at ten, led their
11pm show with it, and displayed a still photo of the fiery crash as they signed off on Thursday night at 11:30pm. I don't think the other
Rochester tv stations even mentioned the crash in their Thursday 11pm shows, in hindsight pretty astonishing.

--WHEC's Catherine Varnum did a solid job Friday morning and was smooth talking live with Matt Lauer on the Today show. It's not easy
going from talking to a local audience to a national one, she was very solid.


--Website coverage: WIVB-TV in Buffalo was the first to have it, about 10:35pm Thursday night. WROC-TV also had it on their site by
around 11pm. The Rochesterhomepage.net site, while I think the url is absurd, has become a "go to" site for local news, weather and
sports. Content-wise, they are putting the hammer to the other stations. They have made quantum leaps in their online coverage and
they really know how to "breakout" a big story on their main page. They should be commended, because the site used to be awful. 13 and
10 were at least an hour behind before getting anything on the web. 8 has caught up to and even surpassed

--Good move by 10 to put Jennifer Johnson in the field. I am a big believer in getting your front line people on the big story at any cost
and I think it helped her credibility, as well as that of the stations. Also, Berkley Breen did a nice job in the early going out there, as he
normally does.

--Smart move by WROC bringing a main anchor to help front the early coverage. They were the only ones to do it. Why wouldn't any anchor
want to be part of this coverage as its unfolding? Even Axelbank, whom I once referred to as a John Stossel in the maiing, did yeomans
work Friday morning. He is tenacious and will not be in Rochester much longer. He's good.

--Did not like the Friday night 11pm pairing that WHAM-TV chose. Don Alhart with Ed Moody. Sorry but it looked real awkward. Don solo
would have been much better. Moody is a fine talent, but side by side with Don doesn't work, at least not for any male anchors with
the exception of Doug Emblidge.

--Patrice Walsh brought some much needed veteran flare to the coverage later on Friday for 13, and Elizabeth Harness and Matt Molloy
were a great tandem late for the 8.

So there are some observations. Hats off to all of the videographers, truck ops and producers who logged enormous hours to bring the Rochester viewers coverage. It was an exhausting 24 hours and I think, for the most part, they did the tv business proud. Just some random thoughts...
 
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