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ASTRAL MEDIA
- Thread starter e-dawg
- Start date
They and its predecessors have been practically doing it since the 1990s, by using uniform branding and sharing some programs.
The RockDétente branding had been in use since 1990, when CITE-FM in Montreal adopted that branding. It would soon be extended to Telemedia's other AC-formatted stations (Astral acquired Telemedia in 2002.)
Similarly, CKMF-FM in Montreal first adopted the "Énergie" name in the 1980s, and would soon followed to its similar stations in the Radiomutuel group (which Astral acquired in 2000). Énergie became the similar-sounding "NRJ" in 2009, after Astral licensed the name and imaging from the NRJ Group, an European broadcaster.
As for EZ Rock -- it was a branding begun by Telemedia in the 1990s, then carried over to Standard Broadcasting, then to Astral, through a series of station acquisitions. While it's still used by Astral's stations in Western Canada and Ontario (plus a few Ontario stations owned by Rogers), EZ Rock's former flagship, CJEZ in Toronto, flipped to classic hits earlier this year as CHBM, "Boom FM", using the branding and format used by Astral's French-language rimshot stations in Quebec (though adapting it for English).
The RockDétente branding had been in use since 1990, when CITE-FM in Montreal adopted that branding. It would soon be extended to Telemedia's other AC-formatted stations (Astral acquired Telemedia in 2002.)
Similarly, CKMF-FM in Montreal first adopted the "Énergie" name in the 1980s, and would soon followed to its similar stations in the Radiomutuel group (which Astral acquired in 2000). Énergie became the similar-sounding "NRJ" in 2009, after Astral licensed the name and imaging from the NRJ Group, an European broadcaster.
As for EZ Rock -- it was a branding begun by Telemedia in the 1990s, then carried over to Standard Broadcasting, then to Astral, through a series of station acquisitions. While it's still used by Astral's stations in Western Canada and Ontario (plus a few Ontario stations owned by Rogers), EZ Rock's former flagship, CJEZ in Toronto, flipped to classic hits earlier this year as CHBM, "Boom FM", using the branding and format used by Astral's French-language rimshot stations in Quebec (though adapting it for English).
So...is "Boom" going to pop up all over Canada now...or what?
It does sound like a good station, and I apreciate the fact that they kept their radio announcers when EZ rock became Boom 97.3 in Toronto.
It does sound like a good station, and I apreciate the fact that they kept their radio announcers when EZ rock became Boom 97.3 in Toronto.
azumanga said:
I'm not surprised - I think in the case of Toronto they just felt they could do better doing something unique than trying to be a carbon copy of CHFI. Interestingly the new station in Ottawa has a different logo than the other EZ Rock stations, a possible sign of things to come.
Astral has the same deal with its NewsTalk stations in Ontario. The only difference now being CFRB has de-emphasized its call letters, while CJBK and CKTB still do.
Corus does the same thing to some extent, at least in Quebec - CKOI is their successful FM station in Verdun (Montreal), but the CKOI (pronounced "C'est quoi?" or "It's what?" in French) branding has been extended to a couple other stations in Sherbrooke and Quebec City.
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