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AT&T, NCAA Extend Sponsorship Pact Through 2025

Y2kTheNewOldies

Y2kTheNewOldies


One of the nation’s biggest telecommunications companies is betting that college sports will keep it connected to consumers.

AT&T will remain a top-tier sponsor of NCAA athletic events through the 2024-2025 academic year, having signed a deal to extend its pact with the massive college-sports league. AT&T has been an NCAA “corporate champion” since 2001, and unveils the extension just as the NCAA’s 2023 “March Madness” basketball tournament is kicking off..

“We love the audience size,” says Kellyn Kenny, chief marketing and growth officer of AT&T, in an interview, speaking of the basketball championship event. “It does a really nice job of attracting an audience that is fairly diverse — it’s young, it’s GenZ, and has a bunch of business decision makers.”
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