AT&T is pressing ahead with an auction of DirecTV — and it’s shaping up to be a fire sale.
The telecom giant last week invited a handful of suitors into the second round of an auction of the struggling satellite-TV broadcaster, even though first-round bids had valued DirecTV at well below $20 billion, The Post has learned.
Opening bids from a coterie of buyout firms came in at around 3.5 times DirecTV’s roughly $4.5 billion of Ebitda, implying a valuation at around $15.75 billion, according to a source close to the process.
That’s less than a third of the $49 billion that AT&T shelled out for DirecTV just five years ago under former chief executive Randall Stephenson, a deal that also included the assumption of $18 billion in debt.
https://nypost.com/2020/10/06/att-pushes-ahead-with-auction-of-directv-despite-lowball-bids/
Understandable though.