TimeIsTight said:
1010 WINS is a valuable brand, but CBS also owns its only competitor in all-news, so it could only lose to itself in an all-news move, while in a sports format move, it could lose listeners to ESPN.
If CBS is looking toward the future and is really interested in WBAI for the long haul, WINS goes to 660.
Another board said CBS wants 99.5 for WFAN. That makes no sense. WFAN on 99.5 would put it next to ESPN at 98.7. Also, 99.5 has signal issues in parts of Central NJ from WJBR at 99.5 in Wilmington, DE. If WFAN is going to FM, it will land on 92.3 or 102.7, both of which are current CBS properties. CBS would want 660 AM for its new sports network.
CBS' other dilemma is that there are few if any opportunities to acquire a class B NYC FM. 1010 WINS is a very valuable brand, the granddaddy of all-news radio. WINS superserves NYC on directional 1010 AM. If WINS were to land on a class B FM or 660 AM, "You Give Us 22 Minutes, We'll Give You The World" wouldn't do as well IMHO on a signal that offers much wider coverage than 1010.
The only way CBS can acquire 99.5 FM is to sell one of its NY AMs, most likely 1010, the weakest signal of the three. If WINS lands on 99.5 FM, the format could be morphed into a news-intensive talk format, offering news blocks in AM Drive, Noon and PM Drive and talk programming the rest of the day. This is similar to the style of classic KGO and simlar to KSL in Salt Lake City.
This scenario allows WINS to remain true to its news legacy, while offering NY area centric talk programming. WINS definitely has the news infrastructure to make this happen. I'm sure most of their news anchors could also do talk. The all-news format would go to WCBS (880). They could re-brand it "All News 880". WINS could be re-branded "News Talk 99.5 WINS-FM" or in keeping with CBS' news/talk stations "NewsRadio 99.5 WINS-FM".
"All News 880 WCBS" would not be a sports overflow station to WFAN AM or FM. 880 would be true to its moniker, ALL NEWS. FAN-FM would be the mother ship, 660 AM the primary backup and 99.5 FM the third backup.
Speculation is fun! CBS will have to make some hard decisions in the near future.
