ATLANTA ARBITRON RATINGS: APRIL 2011

[pjc1961]

http://www.radio-info.com/markets/atlanta

Persons age 6+ overall publicly released data for the April 2011 period of Thu. 3/31/11 to Wed. 4/27/11.
Next report will be for the May 2011 period (Thu. 4/28/11 to Wed. 5/25/11) with the release date on Mon. 6/13/11.

 

[gregg75]

Saw these earlier and didn't see much in them. It almost looked like a copy of
February PPMs.

 

[jabba17]

Only thing I saw is that B98.5 seems to be on a nasty downward slide, possibly because of Star. That, and Dave is regressing to their mean (i.e., back to normal). How do the real numbers look?

 

[atlantaboy]

Looks like a lot of people flipped to Star 94 from Dave-FM

And looks like the Hot AC-track thing is working for Q100, cause they've rebounded back up again

 

[Who wants to know]

Looks like a lot of people flipped to Star 94 from Dave-FM

And looks like the Hot AC-track thing is working for Q100, cause they've rebounded back up again

How would you know who flipped from where to where unless the same people were included in both monthly PPM results? But at least we got atlantaboy's monthly PPM analysis over with.

 

[atlantaboy]

Looks like a lot of people flipped to Star 94 from Dave-FM

And looks like the Hot AC-track thing is working for Q100, cause they've rebounded back up again

How would you know who flipped from where to where unless the same people were included in both monthly PPM results? But at least we got atlantaboy's monthly PPM analysis over with.

So...try to follow this if you can....Dave FM went down 7.0 and Star went up 6.0, and they share a similar target audience

Right now you have 20 posts - let's try and keep it to 20, so you don't have to think too hard anymore - and leave the PPM analysis to people who actually have some intelligence

 

[carolinaradio]

Star 94's music is very good lately, congrats to them. Glad to see them doing well.

 

[Who wants to know]

Looks like a lot of people flipped to Star 94 from Dave-FM

And looks like the Hot AC-track thing is working for Q100, cause they've rebounded back up again

How would you know who flipped from where to where unless the same people were included in both monthly PPM results? But at least we got atlantaboy's monthly PPM analysis over with.

So...try to follow this if you can....Dave FM went down 7.0 and Star went up 6.0, and they share a similar target audience

Right now you have 20 posts - let's try and keep it to 20, so you don't have to think too hard anymore - and leave the PPM analysis to people who actually have some intelligence

I have 20 posts but I'm in radio where things aren't measured by how many things you talk about on message boards. End of discussion.

 

[rho01]

Top 25 18-34 (March rank)
1. V-103 (1)
2. Hot (2)
3. Q100 (3)
4. Project (6t)
5t. Kicks (4)
5t. Star (5)
7. Wild (6t)
8. WSB-AM (9)
9. Dave (8)
10t River (14)
10t Kiss (15t)
10t Majic (10t)
10t Bull (12t)
14t El Patron (10t)
14t Fish (15t)
16 Praise (12t)
17. B98.5 (15t)
18. Rock (18)
19. Atlanta's Greatest Hits (20)
20. WABE (19)
21. J93.3 (21)
22t Fan (22)
22t. Zone (23t)
24. GST
25. WTSH (27)

Top 25 25-54
1. V-103 (1)
2. WSB-AM (2)
3. Majic (4)
4. Praise (3)
5t. Kicks (7t)
5t. Q100 (5t)
7. Star (10t)
8. Kiss (7t)
9t. Hot (10t)
9t Dave (5t)
11t B98.5 (9)
11t River (12)
13. Fish (13)
14. Bull (14)
15. Project 15)
16. WABE (16)
17. Rock (18)
18. Atlanta's Greatest (19)
19t Fan (21)
19t Wild (20)
21. El Patron (17)
22. GST (22t)
23t Zone (22t)
23t J93.3 (22t)
25t WAOK (25)
25t 99X at 97.9 (26t)

 

[FLjack2]

Well, technically it's not WSB-AM. It's a simulcast of WSB-AM and WSBB.

Is there any way to find out the breakdown between the 2 stations? I know that their ratings were really slipping, they started the FM simulcast and they went back up. But it would be nice to see where each station is in the rankings.

 

[DToTheJ]

...technically it's not WSB-AM. It's a simulcast of WSB-AM and WSBB...

Specifically, it's WSB 750 AM AND NOW 95.5 FM (the AJC told me so)... :

 

[secondchoice]

Looks like a lot of people flipped to Star 94 from Dave-FM

And looks like the Hot AC-track thing is working for Q100, cause they've rebounded back up again

How would you know who flipped from where to where unless the same people were included in both monthly PPM results? But at least we got atlantaboy's monthly PPM analysis over with.

So...try to follow this if you can....Dave FM went down 7.0 and Star went up 6.0, and they share a similar target audience

Right now you have 20 posts - let's try and keep it to 20, so you don't have to think too hard anymore - and leave the PPM analysis to people who actually have some intelligence

I have 20 posts but I'm in radio where things aren't measured by how many things you talk about on message boards. End of discussion.

IIRC PPM “wearers” sign up for 6 or 12 months at a time.* Arbitron should (maybe already does for extra $$) make individual units’ “number” and demo available (while protecting the privacy of the wearer). I am pretty sure there is a mac number on the modem that sends the data to Arbitron. Programmers could track where listeners in a particular demo came from or went to at any particular time.
*I am sure there is somebody who knows the exact number of months wearers commit too.

 

[jabba17]

IIRC PPM “wearers” sign up for 6 or 12 months at a time.* Arbitron should (maybe already does for extra $$) make individual units’ “number” and demo available (while protecting the privacy of the wearer). I am pretty sure there is a mac number on the modem that sends the data to Arbitron. Programmers could track where listeners in a particular demo came from or went to at any particular time.
*I am sure there is somebody who knows the exact number of months wearers commit too.

Do PPMs (either the original ones or the 2nd-gen ones being developed) have GPS, cell tower triangulation, or some other kind of location technology?

 

[secondchoice]

IIRC PPM “wearers” sign up for 6 or 12 months at a time.* Arbitron should (maybe already does for extra $$) make individual units’ “number” and demo available (while protecting the privacy of the wearer). I am pretty sure there is a mac number on the modem that sends the data to Arbitron. Programmers could track where listeners in a particular demo came from or went to at any particular time.
*I am sure there is somebody who knows the exact number of months wearers commit too.

Do PPMs (either the original ones or the 2nd-gen ones being developed) have GPS, cell tower triangulation, or some other kind of location technology?

Big Brother Tech!!

Opps, I forgot cell phones have it now so we should not worry.