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Atlanta is getting in "The Groove"
- Thread starter d21ofnj
- Start date
Promises not kept. They actually played about 5,000 and then went commercial.
Their BIG OLE MESS format doesn't seem to be working either. How do you put
Alica Keys, Busta Rhymes, The Go-Go's and Bee Gees on the same station????
They are also going after the same R&B and Rap audience that about 7 other
stations in Atlanta are chasing. They should take a que from WKTU-NY and WMIA-Miami
and give up on their W B O M - Hooterville sound.
Their BIG OLE MESS format doesn't seem to be working either. How do you put
Alica Keys, Busta Rhymes, The Go-Go's and Bee Gees on the same station????
They are also going after the same R&B and Rap audience that about 7 other
stations in Atlanta are chasing. They should take a que from WKTU-NY and WMIA-Miami
and give up on their W B O M - Hooterville sound.
gregg75 said:
http://boards.radio-info.com/smf/index.php?topic=163287.msg1399685#msg1399685
Atlanta's Groove ISN'T going after the same R&B and hip-hop audience that Atlanta's V-103 caters to. V-103 likes their jams a little harder (in the truer sense of contemporary R&B and Hip-Hop today) than what The Groove or 95.5 The Beat specialize in. That doesn't mean there isn't crossover material, certainly.
Still never fully understood this move. You go from no rhythmic or even traditional top 40 sound at all for over a decade and then out of no where a Rhythmic AC? I knew they were going to run into a problem, especially with some of the back in the day stuff. At least they were smart enough to leave freestyle out of their playlist in a city that has no idea what freestyle is.
It would've been comedic trying to finally introduce Lisette Melendez, Lil Suzy, Corina, George Lamond, Stevie B, TKA, ..etc in 2009/2010. It was funny enough with WBTS and WWWQ "world premiering" Planet Soul "set u free" in 2001. The same with Jocelyn Enriquez. Q100 tried to play a Stevie B song during Cardio Radio in early 2000, but I guess it didn't fly.
How Groove figured that a city with no rhythmic or rhythmic top 40 history within the past decade and a half would jump on a real Rhythmic AC is beyond me. I guess they could always substitute the freestyle with booty bass, but it looks like they used past WSTR style pop rock instead, which made the whole thing odd. Now it seems as if they just backed off and went more rhythmic r&b and only use the well known back in the day hits when they go back. It's too bad Atlanta missed an entire generation in sound. At least Rick Deez played Lina Santiago once a week for a period of time, so that actually played there on time. It's a good thing that as a younger child during those days, I was able to escape to California or Arizona for summer or winter vacation to keep up with the sounds I loved, while most people I met in Atlanta had no idea there was a Fun Factory, Max-A-Million, or Lil Suzy...etc.
It would've been comedic trying to finally introduce Lisette Melendez, Lil Suzy, Corina, George Lamond, Stevie B, TKA, ..etc in 2009/2010. It was funny enough with WBTS and WWWQ "world premiering" Planet Soul "set u free" in 2001. The same with Jocelyn Enriquez. Q100 tried to play a Stevie B song during Cardio Radio in early 2000, but I guess it didn't fly.
How Groove figured that a city with no rhythmic or rhythmic top 40 history within the past decade and a half would jump on a real Rhythmic AC is beyond me. I guess they could always substitute the freestyle with booty bass, but it looks like they used past WSTR style pop rock instead, which made the whole thing odd. Now it seems as if they just backed off and went more rhythmic r&b and only use the well known back in the day hits when they go back. It's too bad Atlanta missed an entire generation in sound. At least Rick Deez played Lina Santiago once a week for a period of time, so that actually played there on time. It's a good thing that as a younger child during those days, I was able to escape to California or Arizona for summer or winter vacation to keep up with the sounds I loved, while most people I met in Atlanta had no idea there was a Fun Factory, Max-A-Million, or Lil Suzy...etc.
The only real Dance station we've ever had here was Power 99 which went alternative
in the early 90's as 99X. That worked for awhile but ratings eventually started to sink
and it turned out to be a bad move in the long run. Had they kept the Power they would
surely be Top-5 or better now.
Getting back to the Groove. They re-formatted about 2 months ago and are now a
semi-CHR Rhythmic. That move hasn't hurt, but hasn't helped either. Their stunt as
a Rhythmic AC has ended.
in the early 90's as 99X. That worked for awhile but ratings eventually started to sink
and it turned out to be a bad move in the long run. Had they kept the Power they would
surely be Top-5 or better now.
Getting back to the Groove. They re-formatted about 2 months ago and are now a
semi-CHR Rhythmic. That move hasn't hurt, but hasn't helped either. Their stunt as
a Rhythmic AC has ended.
If Power 99 lasted, then Groove would've been in much better luck today, due to the fact that there would be a bunch of rhythmic hits the now parents would've grown up with. Classic hip hop probably would've been a better move to some degree. I'm still seeing not much difference from what Groove is playing and what a Rhythm AC is according to yes dot com, but I'm assuming people who are living in the city where the station actually broadcasts and listens to the station know more than I do about the noticeable tweaks taking place. If they do go fully rhythmic, or RHYTHMIC TOP 40..., then they'll probably do a damn good job at it. They already are showing hints that they actually have what it takes to be the best.
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